From revenue to good reviews, in business there is always something to gain. On the blog, we've written a lot about how your business can grow. But today we focus on how you can gain by giving something away.
While other advertising efforts are easily ignored, a giveaway will make you stand out. It's actionable, offering your customers something of value in exchange for their email subscription. Depending on what's being offered (like an equipment rental or a discount), you need to know how to make the payoff for your subscribers worth their investment.
Here are three simple concepts to help you grow your subscriber list.