Moments that affected global travel in 2016

Posted by Sara Napier Burkhard on Dec 31, 2016

2016 has been an eventful year. With many highs, lows, and unforeseen moments, the world has been watching as history is made. Since global matters have an effect on tourism and the way the world travels, it should be unsurprising that a few key moments have affected us all.

From the good, bad, and downright unexpected, here are a few moments from 2016 that have affected the global travel industry.  

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Myth buster: What the travel industry has gotten wrong about Millennials

Posted by Nicole Kow on Dec 10, 2016

Millennials, or those born between 1980 and 2000, are currently the largest demographic to date. They've been through multiple recessions, eagerly embrace globalisation and multi-culturalism, live online as much as they do offline and refuse to "settle down".

But are these characteristics really true about them? Despite being labelled "Millennial", someone aged 18 will have very different travel behaviours compared to someone aged 24 or 30 and that's because behaviours and preferences change as people get older.

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7 travel trends for 2017 that will drive the global tourism industry

Posted by Sara Napier Burkhard on Dec 5, 2016

Tour and activity providers are used to spotting trends. It's a natural part of the trade in an industry that changes globally. What was successful one year might not work as well in the next one.
Our 2016 Trends Report was a great success, helping many experts stay up-to-date with their travel companies. And that's why we've put together a relevant, actionable report on all the vital trends of 2017 for the global tourism industry.
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The rising popularity of short-stay trips and mini vacations

Posted by Sara Napier Burkhard on Dec 1, 2016

In recent years, there's been a growing interest in short-stay trips. Also known as "city breaks", these trips last between 2-5 days and are favored as more people are opting to travel to shorter distances, for shorter amounts of time. So how can tour and activity providers benefit from this shift in travel?

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What Airbnb's new changes mean for the future of tour & activity companies

Posted by Sara Napier Burkhard on Nov 18, 2016

With the rise in popularity of DIY travel experiences, it should come as no surprise that Airbnb became a huge success almost overnight. It should then be even less surprising that the hospitality giant would continue its momentum. But, will lightning strike twice with this popular business model?

Read More's insights into the future of travel at Web Summit 2016

Posted by Lucy Fuggle on Nov 11, 2016

After Amazon and Alibaba, the third largest e-commerce site is This was CEO and Co-founder Gillian Tans' opening line at Web Summit, one of the world's largest technology conferences hosted in Lisbon, Portugal from November 7-10.

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Industry research: The tour and activity distribution landscape of today

Posted by Nicole Kow on Oct 27, 2016

It's out! We've worked hard on this research to bring you the most relevant and up-to-date distribution strategies used by tour and activity companies from all over the world. 

The report is jam-packed with data-driven insights and practical advice to help you put our findings to good use. We want to help you grow your business and see real results, and we're confident the report delivers!

So what did we find? 

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Street art trend: 4 ways street art can benefit your tours

Posted by Sara Napier Burkhard on Oct 11, 2016

For years, artists have been taking to cityscapes to use them as the ultimate canvas. Displaying ideas on the sides of neighborhood shops, brick walls and even train cars.

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What is Google Trips and what does it mean for tour and activity providers?

Posted by Nicole Kow on Sep 21, 2016

Google just announced their latest app, Google Trips, "the personalised guide in your pocket". The app not only keeps reservations and prior hotel bookings in one place, it also recommends things to do, restaurants to try, and curates itineraries based on popular sights and attractions. And the best part? All this information can be downloaded and accessible offline. 

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5 emerging winter sports trends to get your business booming

Posted by Nicole Kow on Jul 27, 2016

The winter adventure sports sector is growing in new directions as it slowly adapts to new consumer patterns and behaviours. It is no longer just about skiing or snowboarding, it now encompasses a lot more that makes up the entire winter experience. 

Here are 5 emerging trends tour and activity operators need to know about today. 

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