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Google Adwords Handbook

What is Google AdWords? How can AdWords help my tour & activity company? What is the difference between Pay Per Click (PPC) & Search Engine Optimization (SEO)?

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    Travel Trends


    AdWords OverviewFind more about the four levels of AdWords accounts and how they specifically work.

  • Industry

    Campaign Settings Important details can sometimes get overlooked in AdWords. Find more about what exactly these settings allow you to control. 

  • Markets & Experiences

    Effective StrategyKnowing how to set up your AdWords account structure can be difficult if you've never done it before. We show you four key campaign types that are good and simple to create.  

  • Authority

    Best PracticeRe-engage with visitors who did not make a purchase on your site and see how TrekkSoft streamlines your tracking code implementation process.