management strategy

3 important steps to build a successful management strategy

Published by Sara Napier Burkhard on Apr 18, 2017

Running a business is hard work. In the age of entrepreneurship, it can be easy to forget that good management skills don't come naturally to every business owner. For some, it requires a bit of education and for everyone, it requires a lot of practice.  

The cornerstone of that practice is in your planning. Managing your time, resources, team, and ideas will become second nature when a good strategy comes into play. Here are three steps that will help you go from disorder to smooth operations and ultimately build a management strategy that matters.

1. Innovation

When it comes to success in business, it all has to start somewhere. Be it a service, product, or experience, it all starts with an idea. Sometimes those ideas are highly original, something unlike the world has ever seen before. But more often than not, they're pretty standard offers.

In the case of a tour, yours will definitely not be the first one your customers have ever seen. But, the way you execute it might be completely unexpected and offer them something they have never experienced before.   

Every plan related to your business needs a good innovation process. This can look different in each company, but it all starts with creativity. Be it a method to test your ideas like design thinking, or something that puts them immediately into practice like an email marketing strategy.  

You don't have to have the most innovative ideas, but there should be some originality in the way you're choosing to execute them. That's why a good marketing strategy can go a long way. With creative marketing, you can take your idea and move it forward, bringing it to the best possible audience.

Read: How to start a tourism business with design thinking in mind 

desert roads innovation

2. Time

You've heard it said before that time is money. Few know that as well as a manager in any capacity. It is up to an efficient strategy to ensure that time is spent wisely.

It's really as simple as creating a realistic schedule for what you and your team can handle. Aspirations keep the world turning, and you should let your mind run wild in your innovation process, but when it comes to your schedule, you need to be honest. Here are some practical steps to organize your time:

  • Be brutal with the clock, trim off all the excess ideas.
  • Write down your three most important tasks in any given week. These should be ideas that build up to your long-term goals. It's those everyday things that go on to create the best version of your business. Think of those as the paint strokes that result in the masterpiece, the daily set of words that turn into the well-written novel, the evening jogs that turn into a marathon. Make those your first priority.
  • Work in your daily operations, organize your weekly planning sessions, and only then, add in any secondary priorities that can move your business forward. 

Money can always be gained, ideas can always improve, but time can never be revised later. In the case of time management, the best way to save it is to plan the wisest way to spend it. 

 

Read: A no-headaches formula for managing your tour & activity company and saving time

3. Communication

Communication is arguably the most important part of any management strategy. Even the best plans won't be successful if your employees don't understand what you're trying to do.  

Most devastatingly, 95% of employees do not understand their company’s strategy. (How are they supposed to execute a plan if they don’t understand it?)

-Harvard Business School

Your customers should have a clear idea of what your company can offer them. The only way for that to happen is for your team, offerings, and content to be on the same page

Without clear communication coming from the top level, you can't expect the team to know how to organize your offerings, or even have a clear idea of what your customers wantWhen your employees don't have a clear understanding, they can't communicate with customers as efficiently as they need to. 

Here are a few practical ideas that work for managers worldwide:

  • Take the time to organize a communication plan
  • Put together an overview that clearly outlines your ideas. It should be clear enough that any new team members can understand how your business operates.  
  • Find the right medium to communicate. This is how you'd like to share your ideas with your team. For some companies that's done through regular meetings, for others it's through a tool like Slack or Planable.

 employee communication

So, how is your strategy doing? What could use some improvement as you go into the next quarter of the year? Maybe your communication with your employees and customers could use some work. Maybe managing your bookings is taking up too much time. Take the time now to figure out where your management strategy is missing pieces. 

Build a better strategy. Save time and money with TrekkSoft's help today. 

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Sara Napier Burkhard

Published by Sara Napier Burkhard

Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

Topics: Marketing tips

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