As a tour and activity provider, you are always looking for the best way to combine the needs of clients and earn a steady revenue stream.
With each activity, you consider your customer and what they’d most like out of a tour. Some want something to do for a few hours on a weekend but others are looking for an all-inclusive experience. By offering both accommodation and activities, you increase your revenue and bring equal value to your diverse customer base.
1. You attract two audiences to your business
There are two main types of travelers: those who are in it for the activities and those who travel for comfort and accommodation. Most groups who book together might be like-minded while selecting a single activity or two, but could have different ideas about how they’d like to spend their entire trip. Here’s where your lodging options and amenities can save the day.
Some travelers take a weekend in the mountains to ski on the slopes. Yet, a few of their travel companions might be more interested in finding a cozy space to curl up with a cup of hot cocoa. The more diverse the group, the more diverse the needs will be. This is especially true of families traveling together, so by offering something for every pace, you are more likely to land bookings by larger groups and those looking for a family vacation.
2. A la carte accommodation gives you a competitive advantage
Accommodation is easily one of the most important parts of any trip. Most don’t want to book an activity in a new town without deciding on a suitable place to stay. That’s where you can be ahead of your competitors.
Having an accommodation option can be the key factor in travelers choosing you over other tour and activity providers. If you offer lodging and they don’t, you might gain business from some of your competitors’ customers when they’re searching for a place to stay for the night. This is especially true if rooms can be booked separately from the activity packages.
Offering individual accommodation options can build up more revenue on its own, but those staying as guests may also partake in some of the other services you offer. This will be especially beneficial if you live in a town with a bustling tourism scene. Just be sure to factor in the high season, giving priority to guests booking with you for your tour and activities.
3. Turn the low season for activities into high season for accommodation
Whether you’re a diving center or ski camp, you need both lodging and activity options to work for you. Every travel business has a high activity season and one that may not perform quite as well. Make the most of the low season by highlighting your lodging options.
For example, a campground in a place like Big Bear, California makes for a wonderful destination in the summertime. It’s a great place to beat the heat, unplug from responsibilities, and enjoy the nature. This might be a campground’s highest season as various organizations look for a location to hold their summer camps or corporate events and retreats.
That doesn’t mean the colder months have to be forgotten. In the wintertime, you can provide a number of unique experiences as well. During this time, you can highlight winter activities such as ice skating or sledding and build packages around those features. Those who enjoyed the summer camp may also be inclined to build up a winter retreat.
By offering more than just a tour, you can build adventures for the active and fill your vacancies with vacationers.