After a half day or full day tour, the way you end your tours can have a profound impact on what your customers will think of you, not just moments after the tour, but long after they've left your destination.
The reason for this is simple, people have terrible memories and tend to remember things that happen at the beginning of an experience (primacy effect) and towards the end of an experience (recency effect). Everything else in between becomes a blur.
So what can you do to make sure you end well? Here are 3 simple ideas.
1. Tell a great story
Nothing engages your tour group better than a great story. Think about what stories truly set your destination apart and create a narrative around it. Perhaps a local hero? Or a truly significant battle? Or what happened on Independence day?
Use everyday items as props to make your story more impactful. When telling us about the Velvet Revolution in Bratislava, my tour guide jingled her keys just like how protestors did symbolising the unlocking of the doors to freedom. I've never looked at my keys the same way again.
Here's a great video by Kelsey from Be a Better Guide on how to tell a great story on tour.
2. Leave your customers with a "Big Question"
What do I mean by a "Big Question"? Leave your audience with a big question about humanity or how they see the world, which is often a great way to end a tour about a serious topic like Communism or the Third Reich.
As a tour guide, it is your responsibility to make sure that your audience leaves the tour with an unforgettable experience. A great way to do this is to make a historical event relevant to your audience today, throwing them into the narrative and giving them the power to change their part of the world.
3. End your tour at a fabulous location
Do you know a hidden magical spot seldom visited by travellers and even locals? Perhaps it overlooks the city, or it's home to a beautiful sculpture or a bustling square. Or it's a street with some incredible graffiti that would be a great backdrop for Instagram pictures. Any place like that pops up in your mind? If yes, it's worth experimenting with.
End your tour in a spot like this and I guarantee you'll have your customers talking about your tour for years to come.
Bonus tip: Don't forget to ask for a review on TripAdvisor!
End your tour on a high note and make the most of the positive mood by asking your customers to leave you a review on TripAdvisor or Yelp or whatever review site you prefer. This is a great way to ask your customers for a review without annoying them, while strengthen your word of mouth marketing too.
Do you have any other ideas on how to end a tour with a bang? Let us know in the comments below!
Interested in learning more about TrekkSoft and how we can help you grow your marketing strategy?
Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.