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5 important tips for writing a useful website

Posted by Sara Napier Burkhard on Nov 1, 2016

Good content is one of the most important parts of your company's website. While it might be the simplest thing to read, writing can be a daunting task. As a tourism expert, you want to highlight the most important details of your tour without overloading your reader with too much information. Here are some helpful tips to get you started on your first bit of website content.  

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1. Make an information hierarchy 

As a tour or activity provider, you probably already have an idea of the information you'd like to share, even without having a clear picture of where to start. Make it simple for yourself. Start by making a list of everything you want your customers to know, then rank them in order of importance.

The top three things on your list should be featured on your homepage. That information could be something like:

  • List of activities available
  • Important dates and locations
  • A call to action for your customers, such as a way to book the trip or activity they're interested in  

Make sure those important details stand out on your front page. From there, make the secondary and third points work on additional pages. Ending with a contact page where customers can easily see where to reach you by phone, email, or in-office.  

2. Categorize your content

Good content is invaluable, but even the best-written sections of your website might be lost if they're not categorized correctly. Make sure to place the right information within the proper categories. For example, if you offer both accommodation and activities, ensure you write relevant content about each in the appropriate places.

Additionally, you should always word categories in a way that makes sense to your customer base. Remember, sometimes the content that jumps out at you won’t make sense to new eyes! Sometimes the most obvious titles and definitions are the most effective. 

3. Consistency is key

Since so much of your website traffic will come from people who may not have personal experience with your company yet, it's important to make the most professional impression possible. Given that today's traveler plans so many of their trips online, your web presence might be the most important part of getting a customer in the door.

Make sure that your website content is saying the same things everywhere. Be especially mindful of important dates, locations, statistics, and other information that would be valuable to your customer. Your website is just as much a part of your company image as everything else so keep it updated and ready to be used as a resource.  

4. Simplicity sells

Originality is an important element in any branding strategy, but that doesn't mean it has to be complicated. You've heard the old saying that sometimes less is more, and it couldn't be more relevant in a market that's saturated with text and advertising. Naturally, you want your services to stand out and a great way to do that is to write simple content. 

Understand that for much of your traffic, you only get one chance to make a good impression. When it comes to potential clients, they're less likely to spend a lot of time on your website than returning customers. It's beneficial to list all the relevant information clearly so clicks can convert to sales smoothly. 

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5. Consider hiring a content writer or editor

If you still feel nervous about writing your own content, consider hiring on a writer or editor for the bulk of the project. There are many freelancers with years of experience in your market who can help guide your content goals. Some even provide consulting services so you can learn how to write the text you're looking for.

TrekkSoft also offers extensive website building services. Our Website Builder can help you categorize your website efficiently. This makes it easier to arrange your work and write relevant content. 

Check out our Writing Handbook, guaranteed to boost your writing skills for business.

TrekkSoft Writing Handbook

 
Sara Napier Burkhard

Written by Sara Napier Burkhard

Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

Topics: Business advice

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