We’ve written about 2016 travel trends in Italy and we noted that Italy is regarded as a luxury travel destination for many tourists. Naturally, luxury travellers are more likely to book private tours and we’ve come up with 5 ways to make your private tour a truly one-of-a-kind experience.
1. Get to know your customers
For customers seeking a luxurious experience, it would help you to deliver the experience they want by getting to know them better. You could do this by simply asking them questions or having them fill in a simple questionnaire, going beyond the basic dietary requirements.
Ask about their interests, their favourite foods or music, or ever what they’d like to get out of the trip. If, for example, your customers are passionate about food, you could include a trip to a great local restaurant where they get to learn how to make something from the chef.
Experiences like these are highly personalised and can only happen when you get to know your customers.
2. Remember the small details
It is easy to overlook the small details when planning a multi-day trip. However, we know that the devil always lies in the details and it is the small touches that differentiate an okay tour from a great one.
Say you provide refreshments for your guests. Why not provide something uniquely Italian? If perhaps the tour coincides with the birthday of your guest, you could surprise them with a cake. There are all sorts of things you can do, it really depends on your imagination and how far you are willing to go.
3. Partner with people who understand your vision
When organising a private tour, it is important to work with people who want to deliver the same experience as you do so take the time to find the right people to work with. Find partners who are excited to share the local culture with visitors, not just the ones who will work with you for minimal commission.
4. Hire great guides
This is probably the most important aspect of your private tour. Make sure the person you hire is experienced and knowledgeable, who is friendly and above all, will do their best to make the trip memorable for your customers.
5. Send them a personalised email before and after the tour
Have you ever received a birthday card from a close friend filled with experiences you both shared? How did that make you feel? If it made you feel warm and fuzzy on the inside, that is precisely the feeling you want to give your customers.
Apart from sending them an automated email confirming their booking, you could also tell them that you’re excited to meet them or give them a brief background on the guide who will be showing them around. After the tour, you could get your guides to write a simple note and include a picture from the tour. Even something as simple as “it was great to meet you and I hope to see you soon” or even “enjoy the rest of your time in Italy” can make a great impression on your guests.
Do you have other tips on how to improve Italian private tours? Do share it with us in the comments below.
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Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.