During my travels across Ireland and South of England, I stumbled upon a lot of hidden gems, not just amazing cafes but also museums and art galleries that weren’t part of the “top ten things to do” on TripAdvisor.
Do you manage an attraction similar to these? Or perhaps a park or a 100 year old cathedral? Well, here are 6 ways for you to get more customers to your attraction.
1. Get on TripAdvisor
I once attended an evening service in Exeter’s Cathedral and was allowed in for free. However, if I had known that they ran roof tours (yes, you are allowed to climb up the cathedral and get a glimpse of the whole of Exeter), I would have signed up for that instead and paid for entry.
What’s the point here? Claim you listing on TripAdvisor and let people know about the various tours that you offer at your attraction. Since TripAdvisor is usually the first place people go to for travel information, make sure such details are listed. Remember to also provide contact information like a phone number or an email address too.
2. Get reviewed on TripAdvisor
The more positive reviews you get on TripAdvisor, the higher the chances of you getting noticed by users. Remind visitors to review your attraction on TripAdvisor before they leave, there’s no harm in asking.
3. Spruce up your website
Your TripAdvisor listing will most likely lead potential customers to your website for more information. Make sure your website looks professional and is responsive, meaning that it can adapt to different screen sizes of various devices potential customers might be using to view your site.
Feel free to add pictures from your attraction and a description of why your attraction is a “must see”. Perhaps it shows visitors what life was like in Medieval times? Or maybe there’s a collection of sculptures that are simply out of this world? Whatever it may be, you should write it down on your website.
4. Allow customers to book tours or buy tickets online
A good TripAdvisor page will lead customers to you site and you shouldn't put them through the trouble of calling you or sending you an email to inquire about tickets. Make the process as seamless as possible by using an online booking and payment system to get all that done for you, without the added hassle of admin work.
You should also send an automated confirmation email to customers who have purchased your tickets detailing the payment made and the details of the tickets purchased.
5. Use social media to get more attention
This might seem like too much effort but trust me when I say it’s worth it. So many people use social media today, it just doesn’t make sense if you don’t. If your attraction has a cafe or runs events every now and then, having a social media account will allow you to tell people around you about it.
For instance, if a special preview is happening at your museum, you could create a Facebook event. Facebook will suggest this event for people in the nearby vicinity, attracting more visitors than you usually would. You could also share great TripAdvisor reviews on your social media to make the most of it.
6. Get on Viator
Viator is an online marketplace owned by TripAdvisor. The integration of the two platforms now directs users interested in an activity on TripAdvisor to book the activity on Viator. This is another great platform to market your attraction to visitors.
Read about Viator here, where we've got 5 great reasons why you should sign up.
Have you got any tips on how to get more visitors to attractions in the UK or Ireland? We'd love to hear about them in the comments below.
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Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.