Spring cleaning

7 Ways to spring clean your online life

Published by Sara Napier Burkhard on Mar 24, 2017

It's that time of year again. The birds are chirping, the flowers are starting to bloom, and after an icy Swiss winter, we're ready for the fresh start spring brings with it.

It's a time to start putting away the heavy wool sweaters and dusting off the outdoor furniture. Since everyone is in that "spring cleaning" mood, it's a good time to start polishing up your web presence as well. Here are seven simple tips to clean out your website, social media channels and other parts of your online life.

1. Clean up your content

Naturally, I'm going to begin with content. When it comes to your online presence, a lot of what you say is in how you say it. Grammar and spelling errors affect your credibility and make you look unprofessional.

What to do next:

  • Use a spelling/grammar tool. I'd recommend Grammarly, Ginger, Hemmingway or your favorite word processor's spell check feature. It only takes one click and you'll spot errors that you might not have noticed otherwise. (In fact, while writing this blog I ran a quick spell check and found errors I probably wouldn't have seen.)
  • Have someone else review your content for errors and inconsistency. Two sets of eyes are better than one. Our content team regularly does this with our own blog posts and any other content we write.
  • Organize your weekly online posts with a planner. Sometimes it helps to map out what you're going to say each day. Scheduling also gives you an extra chance to review and revise. You can download our free social media printable here.

 

2. Hang some new photos

When did you last update the photos on your website and social media channels? Was it around the time you started your company? That's okay if it was six months ago, but less impressive if it was more like six years ago.

What to do next:

  • Take some time to update the images on your website and social profiles.
  • Take new photos of employees, the office location, or anything else you want to share on your company website.
  • Don't forget to update any images you've been using online. Make sure you're only using what you have permission for. Stick with stock images or those you've gained rights to and properly attributed. There are plenty of websites available to find free stock images online such as Pexels or Pixabay.

Picture frames

 

3. Redecorate the website

Remember when you had a customer who complained about how slow your site was? What about your employee who thinks it's way too hard to navigate? Maybe you said you'd get to to it in time. Well, here's a friendly reminder to make that time now.

What to do next:

  • Check to see that everything works efficiently. Your links and buttons should take viewers where they say they'll go. It also shouldn't be hard to find important information, so update the layout if important details aren't arranged well.
  • Look into an all-in-one website builder. It should offer a straightforward design and have a booking feature available.
  • Make sure the design makes sense. The wrong colors, font choices, and layout are enough to send visitors in the other direction. Make sure you're putting together a site that's easy to read and looks professional.

 

4. Polish your branding

This is an optional step, but one that could be worth looking into. Your company's brand should grow with you. If you started out two years ago, it's likely that a lot has changed with your business. While it's the same in many respects, your organization, customer base and day-to-day operations might look different. Does your web presence reflect that?

What to do next:

  • Decide if you have a reason to re-think your branding (i.e. you want to simplify your message, the brand doesn't reflect what your company does anymore, you've entered a new market, etc.)
  • Follow points 1-3 and rethink your content, images and website.
  • Think of how to express that re-positioning, especially on your website and social media channels.
  • Make your website and top social channels a hub for getting that message out.

Laundry

 

5. Dust off your contact details

How are your contact details listed online? When was the last time you checked? It's important to make sure everything is spelled correctly and up-to-date.

Your social media details go along with that. All of your social media handles should be sensible and obvious. It should be easy for customers to find your profiles.

What to do next:

  • Look through all of your website pages to make sure your company name is spelled and stylized correctly. In our case, it's easy to leave out the capitalization in "TrekkSoft" from time-to-time. We always stay mindful of that when typing it somewhere.   
  • Check to see that your address, phone number and other company details are up-to-date.
  • Search your other platforms (such as your TripAdvisor page) and do the same.
  • Update your social media handles and descriptions if necessary.

 

6. Throw out expired information

Along with your contact details, other aspects of your company might have changed since you first listed them online. A good example could be a seasonal promotion. If you ran a holiday or New Years special, for example, make sure it's not still listed online right now.

What to do next:

  • Scan your website for any outdated information.
  • Update any seasonal details across your website and social media channels.

Date

 

7. Tidy up your mobile site

According to a 2016 report by Google, 40% of U.S. travel site visits come from mobile devices. That means nearly half of the people visiting your site might be doing so from their mobile phone. How does the site look from a smartphone? Tour and activity providers should always have a useful mobile website

What to do next:

  • View your website from a mobile device. Take notes of what's going well and what still needs improvement. 
  • Update your mobile design. Make sure your details are easy to read and booking is simple.

One of the best things you can do this season is organizing your company's presence online. From cleaning up your content to organizing your social accounts, you can completely transform your time online. Ultimately, it should be a priority to optimize your web presence for more bookings. You'll reach more customers and make it easy to for visitors to choose you.   

Looking to improve your web presence today? TrekkSoft is here to help.

trekksoft ebook library

 
Sara Napier Burkhard

Published by Sara Napier Burkhard

Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

Topics: Marketing tips

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