The twenty-first century wealthy are looking for new and unique experiences. Luxury travellers want to learn and understand the culture and history of the places they visit. They want to experience it like a local, or more aptly, a very wealthy local.
According to Milton Pedraza from the Luxury Institute, “there is only so much caviar and champagne you can throw at them”.
It’s no longer about living in the most expensive hotels or eating off gold (or actually eating it); it’s now about providing clients with an experience they’ll never forget that no one else has Instagrammed.
Here are 5 ways you could provide a luxurious travel experience to those who want it.
1. Make it authentic
Modern tourists are looking for an authentic experience of the town, village or city they’re visiting. Although there will always be “must see” tourist spots to go to, you could also provide authentic and local experiences to your guests. For instance, offer trips to events that locals would frequent, like a salsa evening, a pop-up market or a jazz concert at a local bar.
For guests who love to shop, why not guide them around cosy alleyways where they’ll find the trendiest boutiques by up-and-coming designers? You could also look into partnering with other local businesses to provide the best experience for your guests, as TrekkSoft's Partner Network lets you do.
2. Make it unique
As a tour company, you already have an existing inventory of tours and trips to offer guests. Why not give guests the option of arranging a unique experience by mixing and matching different excursions, day trips, cruises and activities to suit their personal preferences and interests?
You could even push the envelope further by providing guests with a personal travel planner and allowing them the flexibility of choosing their own arrival and departure times. To make this process simple and seamless for your team, click here to learn about our simple booking system.
3. Make it intimate
Instead of outsourcing each excursion or day trip to different local operators, a truly luxurious travel company is able to provide an all inclusive and seamless holiday.
Although having a full team at each destination might be difficult for companies looking to break into the luxury travel sector, something as simple as having the same well-trained guide to accompany guests on excursions throughout a trip can make the whole experience much more intimate.
Having a familiar face can create a more personal relationship, providing a personal touch that twenty-first century consumers seem to crave.
4. Make it memorable
As mentioned earlier, there will always be “must see” places for guests to visit at every destination. Why not go the extra mile to make it more memorable?
For example, luxury travel company Abercrombie & Kent arranged a private tour for guests in Egypt to visit Queen Nefertari’s tomb despite being inaccessible by the public for decades. In Russia, they have arranged for guests to go on a private tour of the Kremlin and meet an ex-KGB agent who worked as a spy in London during the cold war.
A private opening to a tomb or a meeting with an ex-spy might not always be feasible, but what about a cooking class on a boat in the fjords of Norway? Or a relaxing afternoon cycling through the French countryside to a vineyard where a wholesome French meal awaits? The options are endless.
5. Make it safe
Being wealthy comes with strings attached and it’s no surprise that guests expect a certain level of safety and security when they trot around the globe.
Up-market travel companies often own “destination management companies” in Africa and Asia who can quickly respond to problems and emergencies. Another variation of this includes having a guide who is a phone call away 24/7 to provide guests with a peace of mind.
Further reading for you to grow your business:
- What does it mean to curate an authentic travel experience? The rise of experiential travel and what it means for tour and activity companies.
- Stay ahead with the latest trends in the tourism industry with these 70 travel & tourism statistics to know about in 2016 [Trends Report].
- Learn more about the biggest spenders in the tourism sector with 9 ways to attract baby boomers to your tours and activities
Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.