Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

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Published by Lucy Fuggle | Sep 14, 2016 | | 1 MIN READ

6 ways a resource manager can change your business for the better

Resource management solves one of the biggest challenges of being an activity provider. We're talking losing track of your resources and having to deal with overbookings.

With TrekkSoft's resource manager, activity providers can track exactly how many tour guides, equipment or vehicles are available at any moment. Because all resources are updated in real-time, you won't rent out what's not available.

Here are the six main reasons for tour and activity operators to choose a booking system with built-in resource management.

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1. You're always up-to-date

The clear advantage of using a resource manager is keeping up-to-date. With every new booking or rental you process, your resources automatically update. This means that your next customer will always see your latest availability.

 

2. You save time

We all have a limited amount of time. Do you really want to spend hours updating how many kayaks you have available and how many are out on the water? Even if you don't mind how long it takes, manual data entry is always a bit of a risk. You can't completely remove the chance of human error.

If your booking system has resource management capability, you save time and keep your records accurate.

 

3. Your business is online

Humans are unlikely to stop using pen and paper anytime soon. But when it comes to your business, you really do need to get online.

With an online booking system, all key info – including your schedule and booked guests – is at your fingertips on any device. You never have to worry about being out the office to know what's on your calendar. And with resource management, you don't have to worry about losing a bit of paper with your resources written on.

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Here's how TrekkSoft customer easybici processes online rentals of their bikes in Chile on their website.

 

4. It's easier than ever to process rentals

With a resource manager in place, you're more ready than ever to start renting out your equipment online. Because you know how many items of equipment, vehicles, or guides are booked for tours, you can make spare resources available for rentals. TrekkSoft is designed to help you manage, market and sell your tours and rentals in tandem.

 

5. Embarrassing overbookings become a thing of the past

You guessed it. Because resource managers track when a resource is exhausted, you don't have to worry about the hassle of overbookings. By eliminating this potential pitfall, you can even improve your ranking on TripAdvisor over the long term.

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6. It's easier to identify which resources you need more of 

Are your kayaks always booked out, or your stand up paddleboards suddenly in high demand? Your resource manager can help you identify which equipment is worth investing in as your business grows.

 

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Lucy Fuggle
Published by Lucy Fuggle
Lucy spent three years building TrekkSoft’s content strategy and inbound marketing approach. She now helps companies to find their voice, kick-start projects, and bring in processes that actually work for them. Lucy writes and shares her solo adventures on lucyfuggle.com.
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