How the tours and activities distribution landscape is changing

Industry research: The tour and activity distribution landscape of today

Posted by Nicole Kow on Oct 27, 2016

It's out! We've worked hard on this research to bring you the most relevant and up-to-date distribution strategies used by tour and activity companies from all over the world. 

The report is jam-packed with data-driven insights and practical advice to help you put our findings to good use. We want to help you grow your business and see real results, and we're confident the report delivers!

So what did we find? 

 

Looking beyond the challenges, tour and activity companies thrive when they work with OTAs

In keeping up with consumer trends, we found that tour and activity operators are prioritising their online marketing efforts more than ever. Many believe that creating a more balanced distribution strategy is key to securing more bookings. 

Our study revealed that 41% of respondents use Online Travel Agents (OTAs) to promote, distribute and sell their tourism services. Companies using OTAs receive on average 20% more bookings per year, and say that the commission they currently pay is worth the extra exposure and bookings. 

Here are some more insights, our download the free report for the full overview:

 

Get the full picture with our Distribution Trends report here: 

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Nicole Kow

Written by Nicole Kow

Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.

Topics: Tourism trends, TrekkSoft news

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