The 3 most important Brazil tourism trends for 2016 to be aware of

Posted by Maria Eduarda Possamai on Apr 8, 2016

Despite Brazil's high inflation and current slow economic growth, 2016 promises to be a year of great opportunities for the country's tourism. The main reason, of course, is the Olympic and Paralympic games in Rio de Janeiro. But what exactly does this mean for the Brazilian tourism market? Check out the main trends below.

1. Growth of internal tourism and good prices for foreigners

Although the BRL (Brazilian Real) is undervalued, there are two positive possibilities in this situation. For one, since the USD (US dollar) is costing about four Reals, this will lead to more Brazilians opting for internal tourism and leisure, which will move the market for guides and agencies.

What's more, Brazil is becoming an economical place for foreigners because of the current exchange rate. For example, a purchase of R$ 200 equates to only $ 50, which makes the value much more attractive for tourists.

To help you with processing transactions from foreigners, TrekkSoft offers a Payment Gateway which provides a safe and convenient way to receive payments directly into your account. You do not even need to register a foreign bank to receive your money anywhere in the world. Our only recommendation is to check with your own bank about receiving international transfers and any fees and expenses that may be charged.

Iguazu Falls in Brazil

2. Attention focused on Brazilian tourism

Rio de Janeiro is one of the most touristic cities in Brazil, and in spite of the Olympics, visitors will also attend other famous sights like beaches and the Christ the Redeemer. But the impact goes far beyond that: other major cities and sights will also receive attention. This is the case with São Paulo, corporative center and home to leading companies, brands, sponsors and technologies of the country. Brasilia, Salvador and several popular Brazilian beaches will also receive the spotlight.

In other words, Brazil in general will be the focus for tourists, the media and investors, and several businessmen in the area are already getting prepared for it. According to research on tourism trends for 2016 conducted by TripAdvisor, 56% of establishment owners plan to increase the supply of free services and 38% of paid services.

Brasília: capital of Brazil

3. Tourism as a development factor

Within the current economic situation of the country, a solution seen by tourist organizations and government agencies is to encourage tourism by focusing on the release of visas, minimizing fees charged in the field, and promoting Brazil as a destination.

Because of this, tourism can be seen as an important factor in the restoration of the country's development. Yet according to data provided by Euromonitor in PANROTAS Tourism Forum Trends 2016, only 10% of trips are currently sold online and the number is even lower for smartphones. This is despite the fact that the country already has a rate of 1.3 phones per family.

However, the landscape is changing and Brazil is gradually adopting to online trends. Take advantage of this moment of growth in the Brazilian tourism market and the current low competition online and use the TrekkSoft’s software to accept online reservations, create your website, accept online payments, and more.


If you want to learn more about how you can stay competitive in the market, download our free ebooks and learn the best strategies to market your tours and activites.


Maria Eduarda Possamai

Written by Maria Eduarda Possamai

Brazilian social media analyst and content writer who likes traveling, camping and listening to some good music. You may call her Duda.

Topics: Tourism trends

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