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Published by Sara Napier Burkhard | Feb 28, 2017 | | 4 MIN READ

Can't make it to ITB? We'll help keep you updated all week!

With just one week to go, our team is getting ready to attend ITB. We're sending representatives from our Sales and Marketing department this year who will be taking meetings, conducting interviews, and live-tweeting their way throughout the week. 

During past events we've been excited to bring coverage across most of our channels. But with a trade show as big as ITB Berlin, we're broadcasting updates across all our channels all week long. 

Bottom line, we're keeping busy so you don't have to! We'll be bringing you live updates from some of the more interesting seminars and keynotes at ITB.  

We've put together this quick list of the talks we're attending or broadcasting live throughout the week. We hope you enjoy! 

Wednesday March 8th - ITB Future Day

Hailed as the most important day of ITB, Future Day has been a staple of the trade show for the last 14 years. It's a time when innovative ideas are unveiled. Mega trends and key topics of the global travel industry are discussed, celebrated, and shared. You won't want to miss it!

ITB TrekkSoft

Travel Technology: News from Tour Operators and Destinations

Details: As a result of digitalization, tour operators’ environment is undergoing significant changes. The audience will learn about the latest market requirements and the resulting operational fields.

Time: 10:30

Where: Facebook Live


A Winning Combination: Travel Data Insights from Industry Innovators

Details: The panel will feature different technology providers that deliver specialized data, such as reputation, market intelligence and travel intent data to the industry.

Time: 11:30-12:00

Where: Twitter


Take Me There: Virtual Reality and the Customer Experience

Details: In an increasingly crowded marketplace, travel businesses and destinations need to find new ways to stand out. Virtual Reality technology offers travelers the ability to create their own story when choosing destinations, accommodations and activities.

Time: 13:30-14:00

Where: Snapchat


The Role of DMOs in Booking In-Destination Products and Services with TrekkSoft CEO Jon Fauver

Details: Learn how DMOs are using technology to showcase in-destination experiences, promote local suppliers and delight visitors with choice and convenience.

Time: 14:30-15:00

Where: Facebook Live


Tell Me More! Emotional Storytelling and Content Marketing

Details: A team of dynamic storytellers find the balance between useful, relevant and entertaining content. These practices have helped them produce the German-language magazine “Dein Finnland”.

Time: 15:00-15:30 

Where: Snapchat


Snapchat & Instagram Stories: the Power War of Live Updates

Details: Snapchat & its biggest competitor, Instagram Stories, have stolen the attention of consumers everywhere.

Time: 16:30-17:00

Where: Facebook Live


Thursday March 9th - eTravel Lab Day Two 

The ITB Berlin eTravel World is where digital technologies and social media are discussed. The presentations focus on how tech is applied in the marketing and distribution of travel.

ITB speaking

Sales Strategies with Google - Empty Promises or New Opportunities?

Details: This lecture deals with the prospects of finding lucrative niches and the optimal positioning of pre-existing, unused resources.

Time: 13:30-14:00

Where: Facebook Live


The Successful Digitalization of Croatian Tourism

Details: The lecture presents the benefits of VR360 virtual reality technology in tourist advertising and answers the following questions: How can destinations be displayed on Internet platforms, including social networks, mobile apps for iOS and Android, and responsive websites?

Time: 16:00-16:30 

Where: Facebook Live


Friday March 10th - ITB Marketing and Distribution Day

At TrekkSoft we try to bring you the most useful tools when it comes to marketing your tour and activity company. 

ITB event

How to Work with Travel Bloggers and Influencers

Details: Experiments in digital storytelling: a session about inspiring ideas for reaching new audiences through creative storytelling.

Time: 10:30-11:00

Where: Snapchat 


ROI of Storytelling - Keys to Successful Content Marketing Campaigns

Details: The hottest topic in content marketing, we will dissect traditional content marketing challenges and examine new strategies and trends in digital storytelling for destinations and travel brands.

Time: 11:00-11:30

Where: Facebook Live


The Potentials of Mobile Payment in the Tourism Industry 

Details: A survey has shown the use of Mobile Payments has in particular been increasing among the young generation (millennials). This development offers opportunities to the companies within the tourism industry.

Time: 13:00-13:30

Where: Twitter


Outlook Keynote: Destination Branding: Creating Desire for Travel 

Details: Marketing professional Christoph Engl gives global best practice examples from his years of experience with brands and the tourism industry.

Time: 16:45-17:15

Where: Twitter

We look forward to meeting everyone at ITB, but for those who can't make it, we'll see you online! 




ITB meet with us

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Sara Napier Burkhard
Published by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.
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