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Published by Maria Eduarda Possamai | Jul 21, 2016 | | 2 MIN READ

Tourism trend: China is becoming a significant source market for Latin America

This article is adapted from our just-published Tourism Trend Report: Latin America. You can download your free copy of the report for more exclusive insights and strategies.

With 120 million outbound visitors in 2015, one of the most important tourism trends of the moment is the strength of the Chinese market. This is no different for Latin America.

Asia still dominates China's outbound travel market, but according to the WTM Latin America Trends Report, Chinese tourists are expected to head to Latin America in increasing numbers over the next few years, overtaking Japan, Russia, and Australia as a source market by 2019.

WTM adds that Mexico is by far the most popular destination for Chinese visitors in Latin America, accounting for 110,000 trips in 2014. Brazil is in second place (64,000) followed by Venezuela (34,000) and Argentina (32,000).

Regardless of what country you’re in, the influx of Chinese visitors to Latin America comes with a range of benefits for tourism companies.

Here are three of the best tips to prepare your business and tap into increased revenue from the Chinese market.

Tijuana beach for Mexico tourism

Chinese Market Tip 1: Customize your offering

According to Lawrence Reinisch, director of WTM Latin America, you need to start by tailoring your approach to this market’s needs and priorities:

“Customization is key, so providing information in Mandarin and Mandarin-speaking guides is a must, along with ensuring that shopping is integrated into the trip. Hotels are incorporating Asian cuisine and wellness facilities, and introducing favoured brands of beer such as Snow and Tsingtao.”


Chinese Market Tip 2: Get your website online and mobile-ready

There’s no doubt about it: Chinese tourists want to book your tours and activities online and on mobile. Choose a booking software provider like TrekkSoft that has the software and expertise to get you set-up with a booking-optimized and high-converting website on any device.

For more advice to get you started, you can download your Chinese market checklist and know exactly what you need to do next to get bookings from this customer segment.


Chinese Market Tip 3: It’s not all about group travel anymore

As Simon Bosshart, the Director for Asia Pacific for Switzerland Tourism, explained to us in an exclusive interview, it's not all about group travel anymore:

“Chinese travellers prefer travelling in smaller intimate groups, unlike the Japanese who prefer collective group travel. The Chinese prefer to travel with friends and family, not mass groups with 35 to 40 people.“

Does your company recognise this preference, perhaps by catering for smaller private group tours? Is your website optimised - and ideally translated - to allow more autonomous Chinese tourists to discover your activities independently online?


As your next step, we have published a free ebook that will give you an overview of the most important trends in Latin America to be aware of over the next few years. Why not download your copy for more exclusive tips and strategies?


Get your copy of the Latin America trend report for the latest strategies and tools to help your tourism company stay ahead


Tourism trends in Latin America


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Maria Eduarda Possamai
Published by Maria Eduarda Possamai
Brazilian social media analyst and content writer who likes traveling, camping and listening to some good music. You may call her Duda.
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