There’s nothing better than the sound of waves crashing and the rush of adrenaline and excitement that comes with surfing a beautiful wave. This is probably how your company began, with a passion for surfing and all it has to offer.
But to grow your company, you need to get more bookings for surf lessons, surf guiding and everything else your company provides. Here are 7 tips for you to get more bookings online.
1. Share the adrenaline rush through an amazing video
The most effective way to convey the thrills of surfing is through a video. It not only helps you communicate better the joys of surfing, but it also give your customers an idea of what to expect.
Invest in a GoPro, strap it on to your head and hit the waves. You can decide if you’d like to have it professional edit it or you could even do it yourself with pretty good free software you can find online.
If you’re running a surf camp, spend some time creating a video that not only shows off the waves and the beach, but also the friendly vibe and cool atmosphere you provide. Feel free to check out our guide to creating incredible marketing videos to get started.
2. Don’t forget to share awesome pictures too
Apart from video content, still visuals are incredibly effective at engaging your customers too. If the sun’s out and the sea looks beautiful, take a photo of it and share it on your website and your other social media platforms.
You could also share highlights from the last surfing lesson through beautiful images on social media too. Guess what? We’ve also got an article written about visual marketing and the best apps you can use for photo editing on-the-go.
3. Choose your words wisely
Does the text on your website make you want to hit the “book now” button? If not, you need to spend some time rewording certain paragraphs to convey the thrill that you want your customers to have. Also remember to provide as much information as possible to your customers so that they are better equipped to decide which “package” best suits them.
When it comes to social media, take a second or two to think about the text you are planning to post up. Does it tell your followers about your brand? Does it share the excitement you feel? Does it have the relevant hashtags to reach the right audience?
These are crucial to developing your company’s identity and signals to your customers what to expect should they book a surf session with you.
4. Make the booking process simple and quick
Your website is often the first point of contact between you and your customer. It is also the last thing standing between you and a booking for a surf lesson or surf guide. Your website should allow customers to book and pay online.
Don’t make your customers search for their phones to call you up or open their gmail to drop you “an inquiry”. This is 2015! It’s troublesome and they are more likely to book with a competitor who allows them to get it over and done with online.
5. Offer add-ons to fellow surfers
Think about simple additions you can offer customers when they book with your company. It could be anything from a picture of them on the waves or a video of their surf, to perhaps other underwater activities or a discounted dinner at a nearby restaurant.
The options are endless, it all depends on how creative you’d like to be.
6. Rent out your equipment
You are likely to have very experienced travelling surfers come across your company, those who don’t need instruction or guidance, those who can hit the ground running. Chances are, they would just like to rent the equipment and not all the other things that come with it.
Being flexible and allowing your customers to pick what they ned can give your company a competitive advantage. TrekkSoft’s rental feature provides live updates on your inventory, making sure that you never over-distribute your equipment.
7. Intentionally develop loyalty with your existing customers
A great way to keep customers interested in what you have to offer is by sending out newsletters to keep them updated with the various events or promotions happening. You could also send them updates happening within the surfer community.
You could also offer discount codes or a loyalty scheme to encourage repeat bookings. This can be in the form of a simple card and stamp system, where customers need to collect a set number of stamps to get a free surf or a substantial discount off their next surf. Whatever it may be, it needs to be a great incentive for your customers and they need to feel like they’re getting the better deal.
Would you like to learn more about how TrekkSoft can help you grow your surf company?
Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.