Feb 7, 2019 |

The real cost of low cost booking software

Let me tell you the story of TrekkSoft. Our company was founded in 2010 by 3 partners - Jon Fauver, an experienced rafting guide and co-owner of Outdoor Interlaken, Philippe Willi, co-owner of Outdoor Interlaken and Valentin Binnedijk, co-owner of an e-commerce and web design agency.

TrekkSoft was built in Interlaken, Switzerland at the request of tour and activity operators in the region who were desperate for a booking management tool that could help their businesses to connect together and grow. We like to say that TrekkSoft was built by tour operators for tour operators as they were instrumental to our product.

Since 2010, we've grown to have offices and staff around the world. We are constantly speaking to our customers, researching industry insights and innovating our product to keep our mission to 'Make the world's activities bookable'. We want to help companies grow as we grow and our pricing models reflect this.

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Published by Ilse | Mar 18, 2016 | | 2 MIN READ

Here's what we learnt about millennials at the ITB Berlin 2016

Looking back at an exciting week at the ITB in Berlin, this year was the 50th anniversary of an event that started small but has grown into the largest travel trade show of the world. Along with the trade show, ITB hosted the Leading Travel Industry Think Tank, an essential platform for sharing international trends in the tourism industry as well as discovering new and innovative business models. 

During the convention, the topic of millennials dominated much of the discussions and workshops. Millennials are people born between 1980 - 2000 and are on track to becoming the largest spending travel demographic by 2020.

I had the luck of attending a good few of these seminars and am happy to share with you the 3 seminars that gave me the most insight on how tour and activity companies can attract more millennials to their tours.


If you're also going to be at ITB Berlin 2017, why not arrange a meeting with the TrekkSoft team? You can schedule it here. 




Quick wins for tour operators to increase online visibility and conversion rates

Speaker: Michael Pötscher, TourRadar

The WYSE travel confederation organized several seminars and workshops around the theme youth travel. One of favourite seminars on the WYSE stage was held by Michael Pötscher in which he shared quick wins for tour operators to increase online visibility. He emphasised the importance of gathering and sharing customer reviews for attracting the under 35 traveller.

Read our previous article on why reviews are important.



Digital Transformation in Travel

Moderated by: Nicolas Hall, Founder 7 CEO, SE1 Media

The panel guests for the Digital Transformation In Travel session also concluded that the young traveller is more likely to travel slowly. Destination managers and tour operators can make travelers stick around for longer by providing them with a culturally rich experience. An easy way to do this is by adapting your tours more to the local environment. Hire local tour guides, share local folk stories and serve local food to provide your customers with a more authentic experience.



Booking Opportunities are Everywhere: Cross-Device, Facebook, & Mobile

Speaker: Stephen Taylor, Senior VP of Enterprise Solutions

The ETravel World seminar revolved around themes such as digital marketing, social media and mobile travel services. In his talk, Stephen Taylor highlighted how “booking opportunities are everywhere” and provided us with insight into multichannel search behavior of customers prior to travelling. The majority of travellers use multiple devices when planning for their next holiday. If you are able collect data on the online search behaviour of your customers, you can tailor your marketing message to tell a consistent story across all devices.

The future success of many tour and activity operators depends on their ability to attract millennials to their tours. Luckily, there are plenty of ways to do so!

Click here to discover 8 more ways to adapt your tours for millennials!


ITB meet with us


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Published by Ilse
Ilse works as inbound marketing strategist for TrekkSoft in Interlaken. She enjoys going for a morning swim in the lake, an afternoon hike in the mountains, and a spontaneous road trip in the weekend.
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ITB Berlin - 6-10 March 2019 - Hall 5.1, Stand 119 - Meet our team at ITB!