9 ways to adapt your tours for active and fit travellers

Posted by Nicole Kow on Apr 4, 2016

Today's globetrotters have become incredibly health and fitness conscious, especially if they are millennials. Unlike previous generations, millennials take a more light-hearted approach to fitness and prefer to engage in a mix of activities rather than seriously commit to just one thing.  

Interested in spicing up your tours and appealing to this growing trend? Here are 9 ways to get you started. 

1. Get on a bicycle
Why not turn your walking tour into a bike tour? You'll be able to cover more ground, show off more sights, and get a good workout. But before you get all excited, there are a few things you’ll need to figure out. For example: renting bikes for your customers, the safest route around (especially if you operate in a busy city with less than careful drivers) and the best way to establish safety guidelines.
2. Explore nature
Perhaps there’s a great park or forest reserve near your city or town, or there might be quite a few parks in your city that aren’t very far away from each other. You could create a tour route around the parks or organise hikes up to stunning look out points. Travellers often travel to find moments of inspiration and it is your job to help them get there. 
3. Go for a run or jog together
You could also arrange a running group once or twice a week after a popular tour and invite your customers along. After booking their tour online, you could send them an automated email with an open invitation to join you and your guides on a jog around town. 
You could create a cardio-intense tour. It would be similar to joining a running group, only with more historical and cultural depth. You could even conduct exercise routines in between running from one spot to another. Jumping jacks in front of the Big Ben? 4 reps of 30 second planks by the Eiffel Tower? You’re only limited by your own imagination. 
4. Bring guests to a great smoothie joint
Perhaps you know a fantastic smoothie joint that uses organic local produce to make their smoothies. Why not bring guests there for a complimentary smoothie? You could do the same for vegan, vegetarian or paleo eateries that focus on giving your customers the healthy boost they’re looking for.
5. Organise your tours or activities together with a local marathon or sporting event
Talk about being authentic. Modern day travellers want to experience the destination like a local and what better way to do that than to join in on a local marathon? There are so many charity runs and marathons that it is sometimes difficult to keep up with all of them. 
You could organise your tours to coincide with these events. For example, you could organise a two-day package where you meet up to train and explore the city the day before the tour, arrange transportation to and back from the marathon, coordinate snacks and refreshments during the marathon and include a nice dinner at the end of it all.
It would be a unique way to bring travellers together and a great tour to share on social media too. 
6. Bring your guests to a fitness class
Similar to joining a marathon, you could incorporate a less physically demanding activity into your fitness tour in the form of a class. It could be an exclusive yoga class by the beach, a cross-fit class at one of the top gyms in town, or an exclusive one-hour session with a personal trainer. This could be part of a larger tour or the focal activity in the tour. Again, your imagination is the only thing limiting you from exploring the possibilities. 
7. Partner with local fitness and wellness centres
Is there a wellness centre or resort near you? You could partner with them too! Perhaps your tour includes a day-pass into their resort or spa, or a wellness class on healthy eating or DIY trigger point therapy. Conversely, you could partner with these businesses and create a tour specifically for their customers.

8. Provide a free guide highlighting various health food restaurants and eateries

Travellers are on the look out for additional value and what better way to do that than to include a guide around town to highlight great eateries that prioritise wellness and healthy eating?
You could extend the guide to include great gyms and various classes, and again partner with these businesses to offer discount code or complimentary items to entice customers further.  
9. Get social
There are a lot of ways to get connected with other fitness and health enthusiasts, and that includes getting onto social media and spreading the word. Apart from the typical Facebook, Twitter and Instagram, you could get involved on other social networks that focus on health and fitness.
Think out of the box and experiment with a few great platforms like Fitocracy, Strava and Map My Fitness. These platforms could help you reach customers you otherwise wouldn’t so it’s definitely worth a shot. 
Ultimate social media guide ebook
Do you have any other tips on how to adapt your tours to the growing fitness and health trend?
Why not sign up for a demonstration of our online booking and payment system? After all, was created for tour and activity operators like you. 
Request a TrekkSoft demo
Nicole Kow

Written by Nicole Kow

Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.

Topics: Business advice

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