Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

All Posts
Published by Nicole Kow | Dec 13, 2017 | | 2 MIN READ

How to set up a blog with your TrekkSoft website

After wrapping up the recent webinar I ran about writing content that converts, it occurred to me that we didn't actually tell you how to set up a blog with your TrekkSoft website.

So without further ado, here's how you do it.

 

1. Pick a platform to blog on

When it comes to picking a platform to blog on, there are a lot of options out there. A few common ones are Wordpress, Blogspot and Wix.

To keep this post short and sweet, I'll use WordPress as an example.

 

2. Setup your blog

Pick a template, upload your logos, select fonts and colours and customise your blog to suit your brand.

I created a simple blog for this article in just a few minutes. Okay, it was more like 20 minutes.

 

3. Link your blog to your TrekkSoft website

From your TrekkSoft dashboard, head over to Design and Pages from the top navigation bar and select Pages from the drop down menu.

You'll be brought to CMS Pages. Here, click on Add Page.

In the Edit CMS Page window, fill in all the fields under Page properties and click on Save.

Note: Make sure to use the full URL, including the "http://" or "https://" bits in the front.

 

Link TrekkSoft website to blog v2

 

4. Direct people to your blog

From your website, how are people going to find your blog? The easiest and most common way to do this is by adding a button called "Blog" at the top of your navigation page.

Head back to CMS Pages and search for the new Blog page you've created. Drag it to the position you want it to appear on your site's navigation menu.

 

Adjust navigation menu

 

5. Make sure your blog directs readers back to your site

Depending on the blogging platform you use, how you do this would be a little different. One way to do this is by creating a "Home" button from your blog's navigation menu that would lead readers back to your main TrekkSoft site.

With WordPress, I added a "Home" button at the top navigation bar and linked it back to my site.

 

Link blog to main site

 

Want to learn more about blogging for your business? Check out these articles we've previously written about it:

 

Want more tips to grow your online presence? We can help!

New Call-to-action

All Posts
Nicole Kow
Published by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
Succefully booking system used in 130+ countries
Free tourism resources to download
Schedule a meeting to WTM London