A ten-step checklist for scuba companies to improve their website

Posted by Lucy Fuggle on Dec 4, 2015

Without a doubt, your dives are the most important part of your scuba business. However, you want to continually attract new customers. We've written before about strategies to build your scuba business, and often it comes down to having a brilliant website and online presence.

Here's how to improve your website, appear more professional online, and get more of those who stumble across your website geared up and in the water.



1. Make some SEO improvements

SEO, or search engine optimisation, is all about improving your position in Google searches and making your website easier to find. One of the best tips is to write in a natural way and think about what your target customer will search for on Google. Two examples might be "scuba diving company in Costa Rica" and "book a dive in Kimbe Bay".

After you've decided on common search phrases, incorporate the main keywords and phrases into the text content on your website, including in your headings and other content. Make this seem natural – don't force anything, or you might be penalised by Google for over-optimisation.

If you sit down and write about your dives, the right keywords should appear without you thinking too hard about it.

TrekkSoft SEO ebook

2. Make sure your website has a clear call-to action

Check if you use a clear call-to-action on your pages. This could be "book your guided diving tour in Bali now"), or a simple "book now" button.
Draw your potential customer in with exciting videos and photos of your dives and a well-written description. Next, use a well-placed call-to-action button to make it clear what they have to do to experience it.


3. Display links to the social media platforms you use regularly

If you're actively using social media, make sure that your customers and website visitors can find you. This provides a handy way to keep in touch, but also adds a greater layer of transparency to your business. Customers might appreciate the option to check out your Facebook page and see photos of your dives before making a booking.
Remember that many of us trust Facebook when making a buying decision. Twitter is great for keeping up with company news and updates, and Instagram is perfect if you have loads of great photos to share. For more social media advice, you can check out our ebook:

Download our social media handbook for tour and activity companies  

4. Make sure your web design makes visitors want to stay on it

According to research conducted at Missouri University of Science and Technology, it takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. Make this first impression count.

If your website looks professional, customers will be more likely to book a dive through your company. Use high-quality images and videos and your website will be much more shareable too.


5. Use an online booking engine to process bookings

If customers can't quickly book what they want directly through your website, they may look elsewhere. For this reason, an online booking engine is becoming a must-have for scuba companies. Simplify the booking process for your clients and free up time for yourself by cutting down on admin.


6. And rent out your equipment online too

As a scuba company, there's a high chance you rent out equipment. If you use booking software like TrekkSoft, this facilitates online rentals as well as bookings. This means you can save time for you and customers, and, with a live inventory that updates in real-time, never have to worry about overbooking of dive equipment or guides. 


7. Check your details and pricing are up-to-date

It's so important to make sure that every detail is up-to-date on your website. Check and double check your contact and business details, scuba activity listings, and pricing and prevent time-consuming phone calls and queries from confused customers.


8. Check for spelling and grammar mistakes

If you have a beautiful website, you don't want a spelling mistake to be noticed by a potential customer. As we've all heard a hundred times, it's always easier for someone else to spot your mistakes, so ask a friend to help you out.


9. Make sure your text content is the best it can be

It's not just about making your website look great and integrating online bookings. The text on your website has to win your clients over too. Think about whether your content expresses the personality of you and your business, and consider whether your target client will respond well to the tone and voice you use.


10. Include more photos and videos

As humans we love photos. In fact, visuals are processed 60,000X faster in the brain than text. A text-only website for a scuba company is such a waste. Your dives are beautiful, and your website should be too!


Think about the photos and videos you've taken during your career. Also, is there any user-generated content that customers have sent you that you could ask for permission to use?

You can also look at our complete visual content marketing guide for inspiration.


Want to find out how an online booking engine can impact your tour or activity company?

Request your free TrekkSoft demo

Lucy Fuggle

Written by Lucy Fuggle

Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on You can usually find her in Switzerland's Berner Oberland.

Speak to the TrekkSoft team