Mobile usage continues to skyrocket, and TripAdvisor turns to users again, plus more.
A recent Travel Technology Survey from Phocuswright revealed for the first time mobile usage in travel is the majority among other platforms. The report documented that smartphone usage is up in all demographics, there was even a dramatic increase in the 55 and older demographic. Also more than 50% of the respondents said they are comfortable completing bookings on mobile devices with stored payment information. The study reiterated what we have been saying and what the trend has been predicting; mobile is on the rise! Tablets are also on the rise, 60% of travelers now own a tablet. Travel companies can now bet that mobile is here to stay, and know that more than likely there customers will have access to smartphone. Mobile usage makes it easier for travel companies to reach customers and for customers to take action in real time.
The Adventure Travel Trade Association has partnered with World Nomads to provide an Insurance Affiliate Program for ATTA members. World Nomads is a travel insurance company that covers people from 150 countries, and is the number one choice for travel brands like National Geographic. The new partnership allows ATTA member tour operators to offer their guests a chance to purchase travel insurance on their website, and earn a referral fee every a policy is purchased. There are more than hundred activities listed in World Nomads’ plans that guests can choose from. This is a great partnership and provides added incentive for ATTA members, and makes insurance one less thing they have to worry about. “Operators should focus on what they do best: planning travel and delivering exceptional travel experiences; let us handle the insurance piece.” said Christina Tunnah, World Nomads Regional Manager for the Americas.
In the struggle to be different, sometimes people stray away from known brands and take risk with new comers in the game or lesser known brands. That trend is also becoming common in the travel industry and destinations are playing close attention. When the allure of big cities like New York City die down where should tourists go? Small destinations like Providence, RI realize they can't compete with cities like New York, but they can emphasize on what they excel in, like early American architecture, booming culinary scene, and WaterFire attractions. This gives tourists different options of places to go and avoided the over-touristed areas. Smaller destinations are excited for this trend, and capitalizing on it.
TripAdvisor, the travel company that relies on user generated content to operate is taking it one step further. They are awarding prizes for user generated ads. This is not the first time they are doing something like this, in fact it went better than expected the first time that is why they did it again. First prize or the one with the best ad gets $25,000 and a few runner-ups get $1,000 each. The winning ad will run in the United States this week as part of the company’s “plan, compare and book”campaign. “The ad follows a woman who used the service to find the perfect hotel for her stay, including all of the various vital features: location, amenities, booze and local spots.” Be on the look out for it if you are anywhere around a television this week.
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Written by Nelson Oduro
Nelson was part of TrekkSoft's marketing team in our New York Office for three years, paying particular attention to the growth of our digital marketing strategy.