Expedia announced plans to buy Orbitz, making it is second major acquisition in has many months. The Caribbean continues its steady tourism growth, and more industry updates.
Less than a month after Expedia announced it was buying Travelocity for a mere 280 million, they are back with another blockbuster purchase, this time they had to shed out a lil bit more cash. The online travel giant announced it was buying Orbitz and all of its brands, including ebookers, HotelClub, and CheapTickets for $1.6 billion in cash. The deal is still pending shareholder approval and regulatory authorities. It is no secret that Orbitz has been looking for a suitor for some time, the search intensified for a buyer when the Travelocity deal was announced. “We are attracted to the Orbitz Worldwide business because of its strong brands and impressive team. This acquisition will allow us to deliver best-in-class experiences to an even wider set of travelers all over the world”, CEO of Expedia Dara Khosrowshahi said explaining the acquisition. The deal is expected to be finalized somewhere in the latter part of the year.
H+I Adventures, is one of the world’s leading mountain biking specialists adventure companies. Located in Scotland, they offer a variety of adventure packages for all skill levels and different lengths of a time. The company announced that they are now being represented by Canadian based Bannikin, a travel and consultancy firm. Bannikin will be responsible for all North American trade representation and public relations activities, for H+I Adventures as well as promoting H+I’s brand to adventure enthusiasts out there. The Bannikin announcement was not the only news splash H+I Adventures had this week. They have an upgraded website. The new modern day website is designed to make it easier for guests to navigate around and find the holiday that best suits them. Euan Wilson, Director of H+I Adventures had this to say about the new changes, “The H+I rebrand communicates to our adventurers and the mountain biking community that we understand and believe in the art of a well-crafted adventure.” They have packages stretching all the way out to 2016.
The Caribbean reported a record number of visitors in 2014. It is the fifth consecutive year that the region has reported an increase in tourists. More that 26 million people traveled to the islands, that is 5.3 percent growth from the previous year. Tourists also spent an overwhelming $29 billion, also a record. This is great news for the region because local economies are heavily dependent on the tourism industry. Richard Sealy, chairman of the Caribbean Tourism Organization says the growth shows “that stability is returning to the market.” With US and Cuba relations easing up, 2015 might be on pace to crush this record.
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Written by Nelson Oduro
Nelson was part of TrekkSoft's marketing team in our New York Office for three years, paying particular attention to the growth of our digital marketing strategy.