In this week's industry news, we see TripAdvisor acquire an app to presumably improve their social presence, London to build roads for cycles, and LGBT travel growth.
TripAdvisor the trip planning platform that relies mainly on user generated content announced the acquisition of ZeTrip. ZeTrip comes with a personal travel journal called Rove. Rove provides a travelog of the movements of users based on GPS coordinates and other data, it is a travel journal. It remembers restaurants you ate at, museums you visited and everything you did on your trip. Rove gives users a chance to relive vacations later on, and all information is kept private. Although both companies are being very secretive with their future plans, with this acquisition TripAdvisor hopes to keep relationships with customers after their trip. Rove can bring a social aspect to TripAdvisor has users can post on their social media accounts through Rove.
Amsterdam and Copenhagen have been the paradigm for bike friendly cities around the world, and now London wants to be amongst them. London mayor Boris Johnson has given the approval, thus paving the way for four new London roads dedicated to cyclists. Johnson had this to say about the decision “We know that Londoners want these routes and that they want them to be delivered to the high standard I promised, as quickly as possible, I will keep that promise and spades will begin hitting the ground next month.” This is not only great for locals, but tourists as well. Bicycle routes give tourists a safer way to view the city while avoiding large tourist groups. The project will begin right away and its expected to be completed by the end of 2016.
Gay and lesbian travel is one of the fastest growing demographics in the travel industry. Since 2010 LGBT(lesbian, gay, bisexual, transgender) providers have gathered at ITB Berlin, now The Gay & Lesbian Travel Pavilion at the conference is centrally located and showcases the world’s largest LGBT tourism.
Each year more and more prominent LGBT companies add to the exhibitors at the trade fair. There are events throughout the conference dedicated to this demographic including the Gay & Lesbian Media Networking Brunch, where members of the media will be able to get together in an informal atmosphere with representatives of destinations and other tourism providers. There will also be a Gay and Lesbian tourism panel, where prominent guests have been invited to sit on the panel. The LGBT market is a market that keeps growing and all travel brands want to properly harness it.
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Written by Nelson Oduro
Nelson was part of TrekkSoft's marketing team in our New York Office for three years, paying particular attention to the growth of our digital marketing strategy.