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Published by Sara Napier Burkhard | Mar 20, 2017 | | 3 MIN READ

Last week in Berlin: Our favorite moments at ITB Berlin 2017

With ITB Berlin a week behind us, we're still unpacking the experiences we shared there. If you've been to ITB before (especially this year's), you know how incredible the event is for networking, building partnerships, and informing yourself about the year's most important information.

The week was a success and we'd love to share some of our favorite quotes and personal highlights from the event. 

The people

If you followed along on our Instagram, you saw what our team got up to throughout the week. We loved the opportunity to connect with a number of incredible people for those five days. Where else can you go to hear the music of Colombia and hang out with a group of international dancers? In the same afternoon, you could sample some Turkish ice cream and view the northern nights of Finland.

Seeing so many beautiful cultures in one place was a fine reminder of the importance of our industry. It's more than just tourism that we're talking about. We're looking for ways to connect the world. We're coming together in a way the generations before us could appreciate and the ones after us will develop through. The event left a mark on us all (and it's not just the beautiful Indonesian henna tattoos!)

large crowd


Lines out the door on the first day of ITB

Industry takeaways 

One of the best things about a trade show like ITB is how many opportunities there are to learn from experts in the industry. This year's talks presented a lot of useful information, both personally and in a broader sense. 

From the start of the opening ceremony, there were inspiring thoughts and innovative concepts shared. Here are some favorite talking points from the week:

Inspiring thoughts from the opening ceremony. 

Some of the main takeaways from Jon Fauver's talk on Wednesday. 

Tourists can never be too informed about their travel plans. 

One of our favorite quotes from Kash Bhattacharya's talk on how to work with bloggers and influencers. 


Introducing Timmy the T-Rex

We took a bigger team with us to Berlin this year. That included our most recent addition, Timmy the T-Rex. An original idea by our visuals expert Matthias Maraczi, Timmy came to life during our event planning. The idea was born out of CEO Jon Fauver's ITB presentation about how DMOs are staying relevant in the digital age. 

The idea behind it is that if you don't evolve with the times, you'll go extinct. Who better to represent that than a lovely green T-Rex? He became our unofficial mascot for the event and I have a feeling you'll be seeing him around here again.


Timmy with CEO Jon Fauver at ITB

Foosball T-Rex

A friendly game of Foosball

The Events 

During the week, we are able to attend a lot of cool events. The first night, we attended a welcome event hosted by Travel Massive. We were so excited to connect with loads of interesting people in the tourism industry. From bloggers to tour guides, the house was packed and full of the talents that make up this multifaceted industry.  

A real bright point in the week was ATTA's AdventureConnect event, conveniently held right next to our stand at Globetrotter's impressive display. We had a good time seeing some new faces and reconnecting with old friends. If you get the chance to attend next year, we highly recommend it!

ATTA event

Our PR Manager Ilse Schoemaker with Tami Fairweather, Media Relations Manager at ATTA. 


All in all, it was a great week! If you missed out on any of our updates, be sure to subscribe to the blog or find us on our social media channels. Follow us on Facebook, Twitter, and Instagram to travel with us for our next event! 

Thank you for hanging out with us all week. We had a great time connecting with partners, seeing old friends, and making new ones! We'll see you in Berlin next year!

If you'd like to learn more about TrekkSoft, arrange a demo call with a member of our team today.

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Sara Napier Burkhard
Published by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.
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