Largest walking tour company's booking software is powered by TrekkSoft

Posted by Nelson Oduro on Feb 19, 2015

SANDEMANs NEW Europe wanted a booking system that could handle their free and paid tours and manage bookings across their many locations.

SANDEMANs NEW Europe is a young, dynamic, international company offering city tours in 18 European cities. They run over 80 tours daily, cater to thousands of guests every week, and connect travellers with over 200 freelance guides worldwide. This makes them the largest walking tour company in Europe, and they offer free walking tours as well as specifically-designed paid tours in every city.

The free walking tours are consistently most popular, with customers able to pay a tip of any quantity when the tour comes to an end. In order to manage both these and their paid tours, SANDEMANs NEW Europe required a team and system that were both efficient and meticulous. After looking for a booking system that can organize both tours and simply process online payment, they came across TrekkSoft.

Chris Sandeman, founder and CEO of SANDEMANs NEW Europe, ultimately wanted a booking system that would make things more efficient. Meeting points for tours are frequently in tourist hotspots, and with a popular free tour, it's easy for the tour guide to become overwhelmed. In order to avoid overcrowding and chaos at the meeting point, they needed a system that would enable registration in advance.

They already had a website, so they simply wanted to integrate a booking system that could allow customers to book tours, print tickets, and show up at the meeting point. 
“Having already established our web presence, we could easily integrate TrekkSoft with our website and use it as a booking and payment solution only.” 


That is exactly what SANDEMANs NEW Europe did, using lightboxes to integrate TrekkSoft with their existing website. Lightboxes offer a clean-looking white label solution, and customers stay right on the SANDEMANs NEW Europe website throughout the booking process. The customer feels secure, they receive a confirmation email after booking, and they know exactly where to meet and which tour guide to look out for.

This solution works for their paid tours as well as free tours. TrekkSoft’s tour management system allowed SANDEMANs NEW Europe to offer all of their tours on their website, providing customers with a range to choose from. This is followed by a simple booking process and quick payment–right on the website–with TrekkSoft’s payment gateway. This can handle all major credit cards, is easy to set up, and has all major payment service providers (such as PayPal) registered in the booking engine. Therefore, you can simply choose which payment service provider you'd prefer, or continue using your existing one.


TrekkSoft's booking system and payment gateway addressed the two main priorities that SANDEMANs NEW Europe wanted: an integrated booking system to handle both free and paid bookings, and a way to provide guests with their tour details and avoid confusion. Now they can use TrekkSoft’s other features to make day-to-day tour management easier and help grow sales.


"TrekkSoft has made it easy to manage our bookings across all our locations. And now with our new mobile app powered by TrekkSoft, our customers can book with us in-destination!"


The release of TrekkSoft’s mobile app and card reader has made it possible for tour and activity providers to take bookings on-the-go. All that is required is internet access, and a tour guide or agent can take bookings and make changes right on their mobile device. The card reader also allows immediate payment. As the changes document across all platforms, you never have to worry about overbooking.

SANDEMANs NEW Europe is continuing to grow. While already the largest walking tour company in Europe, they have recently expanded to New York City and are looking to build their business in other American cities. 


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Nelson Oduro

Written by Nelson Oduro

Nelson was part of TrekkSoft's marketing team in our New York Office for three years, paying particular attention to the growth of our digital marketing strategy.

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