With the summer season about to kick into gear, so are the myriad of different events, from festivals to marathons, tour and activity companies should keep an eye on these events as they provide a great platform to promote your products to a larger audience.
These events usually bring in participants, family members and spectators from everywhere and all these extra visitors are potential customers who might plan to hang around for a few extra days. Equally, it’s great customer service to make customers aware that these events are happening. For example, imagine “Chip" from America books a trip six months in advance but decides to book his accommodation closer to departure and then finds that all the B&Bs and hotels are booked up. He really would’ve appreciated the heads up.
These events are also great partnership opportunities to market your tour or activity. Often they have tented villages where you can have a stall to promote and advertise your products offline. Online, you can create a special deal that goes on the event website along with a discount for participants or ticket holders.
To help you stay on top of all these events, we’ve put together a list of key events are happening in Ireland this season.
- 2nd-5thof June: Rory Gallagher International Tribute, Ballyshannon
- 3rd-6th of June: Dublin Port River Fest, Dublin
- 3rd-6th of June: Ireland Bikefest Killarney, Killarney
- 4th of June: TriAthy, Athy
- 5th of June: Gran Fondo Giro d'Italia, Northern Ireland
- 3rd-12nd of June: Carrick Carnival, Carrick
- 10th-12nd of June: Island Wildlife Weekend, Cape Clear
- 11st-12nd of June: Island Bioblitz, Cape Clear
- 24th-26th of June: Sea Sessions–Surf Music Festival, Donegal
- 1st-9th of July: West Cork Chamber Music Festival, Cork
- 3rd of July: Blayney 2 Beaumont 2 Blayney cycle, Monaghan
- 9th-11st of July: Irish Maritime Festival, Drogheda
- 11st-24th of July: Galway International Arts Festival, Galway
- 16th of July: Race of the South Walderstown, Athlone
- 23rd-30th of July: KBC Laser Radial Worlds, Dún Laoghaire
- 25th-31st of July: Galway Races Summer Festival, Galway
- 30th-31st of July: The Beatyard, Dún Laoghaire
- 5th-14th of August: Kilkenny Arts Festival, Kilkenny
- 6th of August: The Cavan Kayakarun, Cavan
- 11st-14th of August: The Big Grill Festival, Dublin
- 11st-14th of August: Extreme North Quadrathon, Donegal
- 19th-21th of August: Another Love Story 2016, Meath
- 19th-27th of August: Newfoundland Festival of the Sea, Waterford Estuary
- 20th of August: Gaelforce West, Leenane
- 21st of August: Youghal Medieval Festival, Cork
- 27th-28th of August: Limerick Show, Limerick
Here are a few things to consider when partnering up with an event organiser to promote your tours or activities:
- How big is this event expected to be? For larger events, you will probably have to fork out a bit of cash to promote your tourism company.
- Who does this event or festival target? Do they align with your target market?
- Do you have a booking and payment solution that allows you to accept bookings and payments anywhere?
- How will you stay on top of your inventory while you're out of the office? The last thing you want to have is the problem of overbooking. A good problem but probably not the best for your brand.
What did you think of this article? Which events are you looking forward to? Let us know in the comments below.
Interested in a booking and payment solution that allows you to sell your tours anywhere and at anytime? Why not give TrekkSoft a try? It was created for business owners like you.
Written by Olan O'Sullivan
Olan is our VP of Marketing and the regional manager for the UK and Ireland.