[01] Blog EN - TrekkSoft Tips and News [English]

The mobile booking journey: Mobile bookings for tours and activities

lorena.rivas@trekksoft.com (Lorena Rivas G.) — Mon, 14 Oct 2019 10:13:13 GMT

This blog is an extract from our eBook 'Travel Trends Report 2019' written by Stephanie Kutschera & Nicole Kow. You can get your free copy here.

In recent years we have seen a distinctive shift in the reliance and trust of mobile phones and it makes sense considering 62.9% of the population own a smartphone and on average spend between 3.5 to 5 hours using it daily.

Why attend WTM London?

nicole@trekksoft.com (Nicole Kow) — Mon, 07 Oct 2019 14:53:42 GMT

Conferences and trade shows are a great place to meet like-minded individuals, learn about other businesses and get the latest insights into your industry.

Not sure if you or your team members should attend? Here's how attending conferences has helped me professionally and helped our business in the long run.

Marketing your tours and activities in the low season

nicole@trekksoft.com (Nicole Kow) — Tue, 01 Oct 2019 14:58:17 GMT

One of the main obstacles operators need to overcome to create a sustainable tour business is to keep bookings coming in all year long. With a more predictable and stable source of income, companies can plan for long-term growth.

Here are a few ways you can market your tours and activities in the low season.

Beyond customer personas: How proper customer segmentation can increase revenues

nicole@trekksoft.com (Nicole Kow) — Thu, 26 Sep 2019 11:41:13 GMT

We've been focusing a lot on revenue management and the different strategies tour operators can use to maximise their bottom lines.

Revenue management is about selling smart. The goal is to sell the right product to the right people for the right price at the right time and through the right channels with the best commission efficiency.

You want to match supply to demand for the right price. To understand demand, you need a deeper understanding of your customers, the factors that influence their buying behaviour and their decision making process.

How to increase bookings with partnerships

lorena.rivas@trekksoft.com (Lorena Rivas G.) — Wed, 25 Sep 2019 20:24:46 GMT

This post in an extract from eBook 'A simple guide to increase bookings in-destination' written by Johanna Messer. Download your copy here.

How about a bike tour with a mini food tour at the final destination? Or a day cruise with some samples of local wine?

Local tour operators can really benefit from promoting each other's tours and activities - whether it might be perfect pairings or crazy combos.

It's probably time to give your website a health check

stephanie@trekksoft.com (Stephanie Kutschera) — Tue, 17 Sep 2019 06:10:00 GMT

This website health check sheet has been created from the TrekkSoft Tour & Activity Business School webinar with Tourism Tim Warren. Check out the full webinar here.

Booking habits in shoulder seasons: Data from Q2 2019

nicole@trekksoft.com (Nicole Kow) — Thu, 12 Sep 2019 12:15:41 GMT

This is a collaborative post between myself and Stephanie Kutschera.

With nearly half a million bookings processed between April to June 2019, we decided to comb through our data to find the most useful insights for you.

These insights reflect both consumer booking trends in shoulder seasons, and the development of technology for the tours and activities sector.

An in-depth comparison between TrekkSoft and Bokun

stephanie@trekksoft.com (Stephanie Kutschera) — Wed, 11 Sep 2019 11:54:50 GMT

Founded in 2012, Bokun is a booking software for suppliers (tour operators, activity providers, rental companies) and agents (travel agents, resellers, OTAs).

Based in Iceland, the company was co-founded by CEO Hjalti Baldursson and CTO Olafur Gauti Guðmundsson. Before 2018, their client base was predominantly located in Iceland.

On-site travellers: How to attract last minute bookings

lorena.rivas@trekksoft.com (Lorena Rivas G.) — Wed, 04 Sep 2019 14:20:37 GMT

This post in an extract from eBook 'A simple guide to increase bookings in-destination' written by Johanna Messer. Download your copy here.

In many cases, simply practicing your tours or activities is the best form of marketing.

Link building for tour & activity operators to grow organic traffic

Joe Robison — Thu, 29 Aug 2019 15:05:00 GMT

This is the second part of a two-part series on SEO written by Joe Robison at Green Flag Digital. Read up on the first section here.

Link building continues to be one of the biggest challenges for most business websites and even those with sophisticated SEO teams struggle with it.

Even though Google downplays the importance of backlinks, it’s been at the core of their algorithm since 1996. And while there are many more factors that affect organic traffic now than in the early days, links have been proven again and again to be as important as ever in 2019.