From tour operators to activity providers, we feel very fortunate to have so many talented, interesting customers from across the globe. From cityscapes to exotic destinations, it's always a pleasure to work with a variety of customers.
One of the most rewarding parts of what we get to do at TrekkSoft is having the opportunity to work with and learn from so many different industry professionals. From DMOs to tour operators, there's plenty of knowledge we can share. That's why we've put together this collection of advice from some of our favorite Spotlight articles.
We hope it will give you some inspiration as we move into tourism's high season.
The best advice from our customers
1. Every client is important - Terrandes Adventure
"For me, every client is important and each deserves special attention. I think the key here is the dedication and time it takes to create each trip - the customer values these things."
2. Take a leap - Bastimentos Alive
"I’ve never been this happy. More people should do what they love and just, excuse my language, say screw it! Sometimes you gotta just say screw it, take a big leap in life and do what you want to do."
3. Be passionate - Brewer's Berlin Tours
"It might sound like a cliché, but it’s proven true for us: the most important factor for success is to be passionate about what you’re doing. If the guide is enthusiastic about their topic, that enthusiasm will pass on to guests, who will enjoy themselves and leave great reviews and recommendations."
4. Offer good service - Segway City Tours Belgium
"Finally, nothing beats good service. Deliver good service and the price you charge becomes negligible."
5. Balance emotion with information - Pearl Island Bahamas
"Everybody today does research online before booking a tour. That’s why it is so important to have a website which creates emotions with the right balance of information. If you create an emotion with your brand that’s the first step to being successful in the business."
6. Value customer opinions - Barcelona Architecture Walks
"To get reviews, it's always important that, at the end of the tour, you remind customers that an email will arrive in a few days to ask for their opinion. We must show that what they have to say is important to us."
7. Stick to your plans - Uteguiden
"Keep pushing on! The more you put in it the more you will get out of it. And finally, stick to your plans!
8. Learn something new
"Starting a business is always a lot of learning, I learn a new thing every day." -Oscar Almgren, owner of Uteguiden
9. Remember the reward - Brewer's Berlin Tours
"It sure is a competitive industry, but the reward of meeting so many wonderful people from around the world and getting to spend our days talking about the city we love is absolutely worth the challenge!"
The best advice from our Spotlight interviews
Additionally, here are a few tips from our Spotlight interview with Blanca Zayas, Associate Director of Communications for TripAdvisor Spain and Brazil:
1. Be informative
"The more information you give the user, the better you can support them in making the decision that best fits their needs."
2. Don't take it personally
"You should appreciate the time that a customer has taken to share their opinion. If the comment you receive is negative, an apology is recommended. We're all human and we all make mistakes. You don't need to take it personally."
3. Learn from feedback
"And, of course, it's also important to learn from feedback and take the steps required to keep perfecting your business. Many years ago we invested in customer surveys – now we have a free tool at our fingertips."
4. Learn what makes you unique - Creative Tourism Austria
"Ask yourself what the strengths of your region and your activity are. What is your region’s unique selling point? How is it different from other regions and how can you provide this unique experience in a personal manner to your guest?"
5. Get creative!
"Once you have uncovered certain characteristics of your region, think about the best way your guests can experience them in an original, true and authentic way. This refers to creativity as well. Curate a creative way for travelers to experience your unique destination."
6. Keep it local
"Locals are a major part of this approach because they reflect the region’s characteristics and origins. Let people experience regional activities on their own so they are not just neutral spectators. Give them opportunities to get actively and deeply involved in what they are doing in-destination, for example joining a cooking classes to learn about Vietnamese cuisine or carve wooden sculptures in traditional Balinese style."
Want some more advice?
Check out our other interviews with travel industry professionals
Written by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.