An in-depth comparison between TrekkSoft and Rezdy

Posted by Nicole Kow on Oct 17, 2017

Founded in 2011, Rezdy is a booking software for suppliers (tour operators, activity providers, rental companies) and agents (travel agents, resellers, OTAs). Based in Australia, the company was co-founded by CEO Simon Lenoir and CTO Hugo Sterin. Early this year, the company secured $1.8 million in funding to expand their operations into America.

Rezdy offers a fuss-free booking system with a comprehensive set of features for companies of all sizes, and pricing plans to match. They offer similar features to TrekkSoft, but lack advanced features like Business Intelligence that larger companies can benefit greatly from.

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When does a commission based plan stop benefitting your tour or activity company

Posted by Nicole Kow on Oct 13, 2017

When looking for a booking software provider for your tour or activity business, pricing is usually one of the biggest factors that affects decision making. From commission based plans to monthly or annual subscriptions, there's a plan for companies of all sizes. 

With Pay As You Go or commission based plans, there will come a point in your business where it no longer makes sense to pay as you go. As your business grows, a 6% transaction fee on each booking you take in can significantly impact your bottom line. 

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3 of the most important questions about SEO and keywords

Posted by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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How to build an effective tourism marketing funnel

Posted by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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Why charging your customers a booking fee hurts your business

Posted by Nicole Kow on Sep 27, 2017

Booking fees, transaction fees, resort fees, service fees and whatever else they're called, no one likes them. 

This is especially the case for "surprise" fees that pop up only at the end of the booking process, a practice commonly adopted by companies like Ticketmaster and Seatwave. 

A quick Google search on "How to avoid hidden travel booking fees" produces over 35 million articles that discuss the various hidden fees consumers regularly come across. (My favourite one is the "print at home fee" where Ticketmaster charges you a fee to print your own tickets in your own home.)

The thing to note here is that people, your customers, are going online to look for ways to avoid those fees. If they can't find a way to avoid it, they might avoid your services altogether. 

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5 quick wins to improve your customer experience in 5 minutes

Posted by Nicole Kow on Aug 22, 2017

In an industry that relies on face-to-face interaction and IRL experiences (that's In Real Life if you're not sure), it's easy to forget how your online presence and digitial tools can impact your customer experiences. 

Here's a friendly reminder that a poor online experience before your customer even sets foot in your destination can cost you bookings and revenue. 

With that in mind, take 5 minutes each day to practise these one of these 5 tips so that you're always putting your best foot forward around the world wide web.

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How to manage your resources at the end of high season [Checklist download]

Posted by Sara Napier Burkhard on Aug 21, 2017

Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.

Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.

That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.

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How to track your monthly sales and marketing performance [FREE TEMPLATE]

Posted by Nicole Kow on Aug 11, 2017

Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?

At the end of the day, you can't manage what you don't measure. 

Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance. 

To make life a little easier, we've created a system to help you keep track of your monthly performance. 

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How to use TrekkSoft to sell custom tours with less paperwork

Posted by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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5 tips to manage multiple agents and resellers without losing your mind

Posted by Nicole Kow on Jul 26, 2017

Working with agents and resellers can be good for your business, especially since its their job to sell the right trips to the right customers. Plus, they can help you secure more last-minute bookings from travellers already in your destination.

On the other hand, it can tricky when you work with multiple agents and resellers, from a hotel concierge down the road to a large travel retailer on the other side of the planet. It can be difficult to keep track of all the moving parts in your business like the number of bookings made by each agent, customer information collected, commission that needs to be paid out, and so on. 

To make this business relationship more profitable for both parties, here are some tips and tricks to help you out. 

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