Tourism Success Q&A: How does a museum about the American Civil War appeal to younger and more diverse crowd?

Published by Nicole Kow on Feb 6, 2018

Another way we like to engage with the readers of our blog (a.k.a. you) is via our live webinarswhere we answer your questions. We often get questions about marketing your trips or attractions, which are great. However, this question we got from a museum employee was particularly interesting because of the political and social backdrop that this museum is rooted in.

Hi Nicole,

I work in a museum that has a reputation for appealing only to the “old white guy” as a huge part of our museum is on the American Civil War. As times are evolving and a new generation is employed here, we want to rebuild bridges that were burned long ago and move past the “old white guy” perception. How do we move with the times and rebuild those bridges that were destroyed? I would love to market to the LGBTQ community as well as African Americans. What trends are you seeing that can help me attract them? How can we also appeal to a younger crowd (mid 20s)? What can I do for outreach?

Museum Staff

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Tourism Success Q&A: What can destinations and operators do to survive the low seasons?

Published by Nicole Kow on Jan 25, 2018

Here's our second edition of our Tourism Success Q&A. I'm excited for this becoming a regular feature on our blog and newsletter. Make sure you don't miss out on great tips and advice by signing up for our newsletter!

 

Hi Nicole,

I live and teach in Bend, Oregon, where we have a very big shoulder season. With 9 months of a shoulder season, I have challenged my students (I work in Oregon State University) to look at other areas in a similar situation. I'd love to hear your thoughts on this.

Maeve

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Forget printed tickets. Why not use mobile tickets instead?

Published by Nicole Kow on Jan 17, 2018

According to eMarketer, “there are two important milestones to watch for in the coming years. By 2019, digital travel sales will surpass $200 billion for the first time in history, and by 2020, mobile travel sales will surpass $100 billion.”

It will come as no surprise then that travellers are getting used to researching, planning and booking flights, car rentals, accommodation and other travel related purchases on mobile.

In 2017 in the US, 140.3 million adults researched a trip online and 101.4 million did so via their smartphones, growing by 13.1% in 2016. eMarketer also predicted that 57.5 million adults will use their smartphones to book a trip, up 14.1% from 2016.

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Tourism Success Q&A: Can I cut out the middleman?

Published by Nicole Kow on Jan 3, 2018

For those of you who don't yet subscribe to our newsletter, here's a sneak peek into our new advice column that will be delivered to your inbox every fortnight.

Hey there Nicole,

I am a small business and a tour operator in Jamaica, providing transport for visitors to my country.

I notice that in my country, larger companies that provide similar services as I do get lots of bookings, even more than they are able to manage. They would then sub-contract bookings to people like myself in order to satisfy their clients and they will take as much as 50% for doing so little. Is this a common practice in other countries? Also, is there any solution for me to cut out the middleman?

Hope I was clear,

Lamur.

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The role of tour and activity operators in sustainable travel

Published by Nicole Kow on Dec 22, 2017

For so many years, sustainability meant conservation of trees and the sea and the coral reefs - which are all important issues and deserve attention. However, it left out the local communities from the conversation which led to protests which then led to “overtourism” finally taking center stage.

 

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4 lessons from WTM London 2017 and what it means for tours and activities

Published by Nicole Kow on Nov 15, 2017

From overtourism to dinnertime conversation about diversity in the travel sector, our team got together to compare notes from WTM London 2017. 

Now that we're recovered from WTM London, here are some key takeaways from the conference and how tour and activity operators can adapt these lessons to their businesses. 

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Viator vs Get Your Guide - Which online travel agent is best for your business?

Published by Nicole Kow on Nov 1, 2017

Online travel agents (OTAs) act as online marketplaces where tour and activity suppliers from all over the world can list their services. OTAs then spend a lot of time and money aggregating services from all over the world and marketing their inventory to a global customer base.

The two main players in the industry are Viator and Get Your Guide. While OTAs have been growing slowly over the past few years, they still lag behind their counterparts in hospitality sector like booking.com.

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5 things we're looking forward to at WTM London 2017

Published by Nicole Kow on Oct 24, 2017

With WTM London just around the corner, our team has been working hard to get prepped and ready for one of the travel industry's largest conference. Apart from meeting our customers and fellow industry professionals from all over the globe, we're also looking forward to hearing industry leaders share their thoughts about and predictions for the future of travel.

Here are a few things we're really looking forward to.

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An in-depth comparison between TrekkSoft and Rezdy

Published by Nicole Kow on Oct 17, 2017

Founded in 2011, Rezdy is a booking software for suppliers (tour operators, activity providers, rental companies) and agents (travel agents, resellers, OTAs). Based in Australia, the company was co-founded by CEO Simon Lenoir and CTO Hugo Sterin. Early this year, the company secured $1.8 million in funding to expand their operations into America.

Rezdy offers a fuss-free booking system with a comprehensive set of features for companies of all sizes, and pricing plans to match. They offer similar features to TrekkSoft, but lack advanced features like Business Intelligence that larger companies can benefit greatly from.

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When does a commission based plan stop benefitting your tour or activity company

Published by Nicole Kow on Oct 13, 2017

When looking for a booking software provider for your tour or activity business, pricing is usually one of the biggest factors that affects decision making. From commission based plans to monthly or annual subscriptions, there's a plan for companies of all sizes. 

With Pay As You Go or commission based plans, there will come a point in your business where it no longer makes sense to pay as you go. As your business grows, a 6% transaction fee on each booking you take in can significantly impact your bottom line. 

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