4 lessons from WTM London 2017 and what it means for tours and activities

Published by Nicole Kow on Nov 15, 2017

From overtourism to dinnertime conversation about diversity in the travel sector, our team got together to compare notes from WTM London 2017. 

Now that we're recovered from WTM London, here are some key takeaways from the conference and how tour and activity operators can adapt these lessons to their businesses. 

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Viator vs Get Your Guide - Which online travel agent is best for your business?

Published by Nicole Kow on Nov 1, 2017

Online travel agents (OTAs) act as online marketplaces where tour and activity suppliers from all over the world can list their services. OTAs then spend a lot of time and money aggregating services from all over the world and marketing their inventory to a global customer base.

The two main players in the industry are Viator and Get Your Guide. While OTAs have been growing slowly over the past few years, they still lag behind their counterparts in hospitality sector like booking.com.

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5 things we're looking forward to at WTM London 2017

Published by Nicole Kow on Oct 24, 2017

With WTM London just around the corner, our team has been working hard to get prepped and ready for one of the travel industry's largest conference. Apart from meeting our customers and fellow industry professionals from all over the globe, we're also looking forward to hearing industry leaders share their thoughts about and predictions for the future of travel.

Here are a few things we're really looking forward to.

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An in-depth comparison between TrekkSoft and Rezdy

Published by Nicole Kow on Oct 17, 2017

Founded in 2011, Rezdy is a booking software for suppliers (tour operators, activity providers, rental companies) and agents (travel agents, resellers, OTAs). Based in Australia, the company was co-founded by CEO Simon Lenoir and CTO Hugo Sterin. Early this year, the company secured $1.8 million in funding to expand their operations into America.

Rezdy offers a fuss-free booking system with a comprehensive set of features for companies of all sizes, and pricing plans to match. They offer similar features to TrekkSoft, but lack advanced features like Business Intelligence that larger companies can benefit greatly from.

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When does a commission based plan stop benefitting your tour or activity company

Published by Nicole Kow on Oct 13, 2017

When looking for a booking software provider for your tour or activity business, pricing is usually one of the biggest factors that affects decision making. From commission based plans to monthly or annual subscriptions, there's a plan for companies of all sizes. 

With Pay As You Go or commission based plans, there will come a point in your business where it no longer makes sense to pay as you go. As your business grows, a 6% transaction fee on each booking you take in can significantly impact your bottom line. 

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3 of the most important questions about SEO and keywords

Published by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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How to build an effective tourism marketing funnel

Published by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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Why charging your customers a booking fee hurts your business

Published by Nicole Kow on Sep 27, 2017

Booking fees, transaction fees, resort fees, service fees and whatever else they're called, no one likes them. 

This is especially the case for "surprise" fees that pop up only at the end of the booking process, a practice commonly adopted by companies like Ticketmaster and Seatwave. 

A quick Google search on "How to avoid hidden travel booking fees" produces over 35 million articles that discuss the various hidden fees consumers regularly come across. (My favourite one is the "print at home fee" where Ticketmaster charges you a fee to print your own tickets in your own home.)

The thing to note here is that people, your customers, are going online to look for ways to avoid those fees. If they can't find a way to avoid it, they might avoid your services altogether. 

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5 quick wins to improve your customer experience in 5 minutes

Published by Nicole Kow on Aug 22, 2017

In an industry that relies on face-to-face interaction and IRL experiences (that's In Real Life if you're not sure), it's easy to forget how your online presence and digitial tools can impact your customer experiences. 

Here's a friendly reminder that a poor online experience before your customer even sets foot in your destination can cost you bookings and revenue. 

With that in mind, take 5 minutes each day to practise these one of these 5 tips so that you're always putting your best foot forward around the world wide web.

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How to manage your resources at the end of high season [Checklist download]

Published by Sara Napier Burkhard on Aug 21, 2017

Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.

Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.

That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.

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