At WTM London 2017, we caught up with Kristian Jørgensen, Director of Tourism for Fjord Norway, the western region of Norway. Kristian participated in our panel discussion, Learn how tours & activities are the core of guest experience, and shared some great insights.
Here's our pick of some of the best quotes from the panel, covering Fjord Norway's growth as a region, their decision to go with TrekkSoft as their region's standardised booking system, and his approach to sustainably growing the region's tourism sector.
At TrekkSoft, we work with a number of destination marketing companies, from Visit Meteora to Tourism Interlaken. We know that DMO and DMOCs are the core of the tourism business in most communities. It's their support that can make all the difference in distribution, supply management, and valuable exposure.
Hotels and hostels around the globe rely on the partnerships they gain from destination marketing organizations (DMOs). But one of the most important relationships a DMO can have is with their local tour and activity providers. Here are three important things every DMO needs to know about its tour operators.
We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.
TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website.
Our latest TrekkSoft research report has just been published: "Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017".
With this study, there are several questions we wanted to answer. Firstly, how are destination marketing organisations (DMOs) responding to an increasingly digital world? If they are feeling the pressure to evolve, what hurdles are they facing? What opportunities are they seizing?
By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.
The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.
But how did it all get started? And more importantly, how might a DMO benefit from something like this?
Personalized experience is one of the most important things to an individual. Travelers don't see themselves as tourists. Oftentimes, they are looking at their experiences as something that can add to their lives.
Whether it's a vacation that will help them alleviate stress, an activity they feel emboldened to try for the first time, or just a walk around the streets of a city they've never known -- in the scope of their lives, they are not tourists, they're people.
So, how can you offer something that has that personal feel? What can you do to present the same tours, locations, activities that are open to all but original for everyone?
Social media has played a great role in society today. It's become a vital tool in the travel industry for marketing and communication. Depending on the type of content you share, you could very easily ramp up your inbound marketing efforts, build an active community, and share the key message of your organization.
So, how can DMOs make the most of social media's prominence in the travel market?
Digitalisation of the travel industry has led to a huge shift, allowing more people to travel by giving them unlimited access to a plethora of information from all kinds of sources. What this means for DMOs is that their traditional role as an information provider to customers and as a destination marketing organisation to buyers has shifted out of their hands and into the hands of the internet and its many platforms.
It is now possible for clients and customers to bypass DMOs to arrange a trip or organise an event, effectively cutting out the middle-man for cheaper and more efficient alternatives. And this is only the beginning.
The DestinationNext Report (Phase I) – A strategic road map for the next generation of global destination marketing – includes sixty-four trends which respondents identified as having "major impacts on their DMOs". Two of which are directly related to brand identity, one in terms of influencing travel decisions and the other in meeting planner perceptions.
Today, brand identity continues to be tightly tied to social media, user-generated content and, in particular, Instagram. Instagram is one of the best marketing tools available to define and consolidate brand identity as a destination, and the DMOs with well-thought out strategies and persistence are the ones standing out.