Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017 [Research Report]

Posted by Lucy Fuggle on Mar 7, 2017

Our latest TrekkSoft research report has just been published: "Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017".

With this study, there are several questions we wanted to answer. Firstly, how are destination marketing organisations (DMOs) responding to an increasingly digital world? If they are feeling the pressure to evolve, what hurdles are they facing? What opportunities are they seizing?

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How viral videos can help DMOs to create opportunities

Posted by Sara Napier Burkhard on Feb 14, 2017

By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.

The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.

But how did it all get started? And more importantly, how might a DMO benefit from something like this?

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4 thoughtful ways for DMOs to personalize travel experiences

Posted by Sara Napier Burkhard on Dec 14, 2016

Personalized experience is one of the most important things to an individual. Travelers don't see themselves as tourists. Oftentimes, they are looking at their experiences as something that can add to their lives.

Whether it's a vacation that will help them alleviate stress, an activity they feel emboldened to try for the first time, or just a walk around the streets of a city they've never known -- in the scope of their lives, they are not tourists, they're people.

So, how can you offer something that has that personal feel? What can you do to present the same tours, locations, activities that are open to all but original for everyone?

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How DMOs can respond to social media’s prominence in reaching the travel market

Posted by Sara Napier Burkhard on Dec 9, 2016

Social media has played a great role in society today. It's become a vital tool in the travel industry for marketing and communication. Depending on the type of content you share, you could very easily ramp up your inbound marketing efforts, build an active community, and share the key message of your organization.

So, how can DMOs make the most of social media's prominence in the travel market?

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How technology has altered the role of DMOs today

Posted by Nicole Kow on Dec 6, 2016

Digitalisation of the travel industry has led to a huge shift, allowing more people to travel by giving them unlimited access to a plethora of information from all kinds of sources. What this means for DMOs is that their traditional role as an information provider to customers and as a destination marketing organisation to buyers has shifted out of their hands and into the hands of the internet and its many platforms.

It is now possible for clients and customers to bypass DMOs to arrange a trip or organise an event, effectively cutting out the middle-man for cheaper and more efficient alternatives. And this is only the beginning.

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The tourism boards with the best Instagram presence in the world right now

Posted by Lucy Fuggle on Nov 25, 2016

The DestinationNext Report (Phase I) – a strategic road map for the next generation of global destination marketing – includes sixty-four trends which respondents identified as having "major impacts on their DMOs". Two of which are directly related to brand identity, one in terms of influencing travel decisions and the other in meeting planner perceptions. 

Today, brand identity continues to be tightly tied to social media, user-generated content and, in particular, Instagram. Instagram is one of the best marketing tools available to define and consolidate brand identity as a destination, and the DMOs with well-thought out strategies and persistence are the ones standing out.

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Interlaken Tourism: How the successful DMO is evolving with TrekkSoft to meet new travel demands

Posted by Franziska Klein on Nov 15, 2016

This article has been adapted from the original German post by Franziska Klein

One of the guiding principles of Tourism Organisation Interlaken says: "Our guest is the focus of every activity and consideration." Thus, it was obvious to look out for a system focusing on the guest and providing an excellent customer experience.

Interlaken Tourism has been TrekkSoft's customer since 2011. From rafting to rope parks, they act as a regional market place online, offering all the activities found in the local tour and activity industry.

Read on to find out how Interlaken Tourism is using TrekkSoft and how all stakeholders (tour and activity providers, partners and especially guests) benefit from it.    

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How DMOs can become an online marketplace for tours and activities

Posted by Nicole Kow on Oct 25, 2016

You should consider transforming your website into an online marketplace if a) you're a DMO looking to improve travellers' experience at your destination or b) your destination lacks a DMO but there is a clear need for an integrated platform where travellers can find information.

Want to know how to do that? We've got 5 tips. 

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Announcing The Destination Marketing Handbook for DMOs and DMCs

Posted by Lucy Fuggle on Sep 23, 2016

We replenish the TrekkSoft Library every month with a new ebook, checklist, or trend report, and this month we've decided to give destination marketing our full attention.

Thirty-five pages of attention, in fact...

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How DMOs can make their web-based marketing a success

Posted by Franziska Klein on Aug 18, 2016

A common question for destination management organizations (DMOs) is: "how can we optimize our marketing to serve our target audience and help them become regular visitors?"

The answer: with personalized marketing!

This report is based on Adrian Müller’s Bachelor thesis, “Web-based marketing for Alpine Swiss destinations. Status quo, success factors and recommendations”. Müller’s research is focused on a qualitative survey of experts in eleven Alpine Swiss DMOs and two mountain lifts, and we think you'll find his insights relevant too.

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