By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.
The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.
But how did it all get started? And more importantly, how might a DMO benefit from something like this?