3 things every DMO should know about its local tour operators

Published by Sara Napier Burkhard on Sep 19, 2017

At TrekkSoft, we work with a number of destination marketing companies, from Visit Meteora to Tourism Interlaken. We know that DMO and DMOCs are the core of the tourism business in most communities. It's their support that can make all the difference in distribution, supply management, and valuable exposure.

Hotels and hostels around the globe rely on the partnerships they gain from destination marketing organizations (DMOs). But one of the most important relationships a DMO can have is with their local tour and activity providers. Here are three important things every DMO needs to know about its tour operators. 

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TrekkSoft is now working together with renowned destination Bologna, Italy

Published by Sara Napier Burkhard on Sep 13, 2017

We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.

TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website. 

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Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017 [Research Report]

Published by Lucy Fuggle on Mar 7, 2017

Our latest TrekkSoft research report has just been published: "Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017".

With this study, there are several questions we wanted to answer. Firstly, how are destination marketing organisations (DMOs) responding to an increasingly digital world? If they are feeling the pressure to evolve, what hurdles are they facing? What opportunities are they seizing?

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How viral videos can help DMOs to create opportunities

Published by Sara Napier Burkhard on Feb 14, 2017

By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.

The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.

But how did it all get started? And more importantly, how might a DMO benefit from something like this?

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4 thoughtful ways for DMOs to personalize travel experiences

Published by Sara Napier Burkhard on Dec 14, 2016

Personalized experience is one of the most important things to an individual. Travelers don't see themselves as tourists. Oftentimes, they are looking at their experiences as something that can add to their lives.

Whether it's a vacation that will help them alleviate stress, an activity they feel emboldened to try for the first time, or just a walk around the streets of a city they've never known -- in the scope of their lives, they are not tourists, they're people.

So, how can you offer something that has that personal feel? What can you do to present the same tours, locations, activities that are open to all but original for everyone?

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How DMOs can respond to social media’s prominence in reaching the travel market

Published by Sara Napier Burkhard on Dec 9, 2016

Social media has played a great role in society today. It's become a vital tool in the travel industry for marketing and communication. Depending on the type of content you share, you could very easily ramp up your inbound marketing efforts, build an active community, and share the key message of your organization.

So, how can DMOs make the most of social media's prominence in the travel market?

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How technology has altered the role of DMOs today

Published by Nicole Kow on Dec 6, 2016

Digitalisation of the travel industry has led to a huge shift, allowing more people to travel by giving them unlimited access to a plethora of information from all kinds of sources. What this means for DMOs is that their traditional role as an information provider to customers and as a destination marketing organisation to buyers has shifted out of their hands and into the hands of the internet and its many platforms.

It is now possible for clients and customers to bypass DMOs to arrange a trip or organise an event, effectively cutting out the middle-man for cheaper and more efficient alternatives. And this is only the beginning.

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The tourism boards with the best Instagram presence in the world

Published by Lucy Fuggle on Nov 25, 2016

The DestinationNext Report (Phase I) – A strategic road map for the next generation of global destination marketing – includes sixty-four trends which respondents identified as having "major impacts on their DMOs". Two of which are directly related to brand identity, one in terms of influencing travel decisions and the other in meeting planner perceptions. 

Today, brand identity continues to be tightly tied to social media, user-generated content and, in particular, Instagram. Instagram is one of the best marketing tools available to define and consolidate brand identity as a destination, and the DMOs with well-thought out strategies and persistence are the ones standing out.

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Interlaken Tourism: How the successful DMO is evolving with TrekkSoft to meet new travel demands

Published by Franziska Klein on Nov 15, 2016

This article has been adapted from the original German post by Franziska Klein

One of the guiding principles of Tourism Organisation Interlaken says: "Our guest is the focus of every activity and consideration." Thus, it was obvious to look out for a system focusing on the guest and providing an excellent customer experience.

Interlaken Tourism has been TrekkSoft's customer since 2011. From rafting to rope parks, they act as a regional market place online, offering all the activities found in the local tour and activity industry.

Read on to find out how Interlaken Tourism is using TrekkSoft and how all stakeholders (tour and activity providers, partners and especially guests) benefit from it.    

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How DMOs can become an online marketplace for tours and activities

Published by Nicole Kow on Oct 25, 2016

You should consider transforming your website into an online marketplace if a) you're a DMO looking to improve travellers' experience at your destination or b) your destination lacks a DMO but there is a clear need for an integrated platform where travellers can find information.

Want to know how to do that? We've got 5 tips. 

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