This is a guest post contributed by marketing expert Naully Nichols, who will also be hosting a webinar with TrekkSoft next week. Learn more here.
By nature, travel is an industry driven by inspiration. We all have destinations we want to see and things we want to do there. That can be inspired by family, friends, dreams, or entertainment – just to name a few.
But as social media networks continue to grow, our inspiration to travel is influenced more and more through these platforms. This phenomenon has given rise to the age of the influencers. Companies are working with these key people to sell and market their products or services. It's become an important part of sales and marketing worldwide.
But is that doomed to vanish? Let's take a look at a few things.