Editor's note: This article was originally written and published in German. You can find the original interview here.
Have you heard of USE-IT? If you're a frequent travellers in and around Europe, chances are you've spotted one of their old-school paper maps in a hostel, an Airbnb or a tourist office. USE-IT is dedicated to producing city maps that include insightful tips and recommendations from locals, giving travellers the opportunity to explore a destination in a more candid manner.
We spoke to Nicolas Marichal, Editor-in-chief of USE-IT since 2004, to find out more about the project and what DMOs and tour and activity providers can learn from this approach.