This Spotlight interview has been translated from the original Spanish by María Eugenia Coppola.
Every month, 390 million users log on to TripAdvisor all over the world. Can you visualise how big that community is? It's more than eight times the total population of Spain or Argentina! Without a doubt, the platform offers something that consumers are looking for.
But what value does TripAdvisor offer companies in the tourism sector? How can you improve the positioning of your business? How much time should you devote to the platform? Discover the answers to these questions and more in this interview with Blanca Zayas, Associate Director of Communications for TripAdvisor Spain and Brazil.