Visit Norway's destination marketing campaign that Millennials fall in love with [Interview]

Published by Lucy Fuggle on Apr 6, 2018

This interview and article was originally published in Spanish by Maria Eugenía Coppola in April 2017.

 

When researching Millennials, Airbnb revealed that most prioritized travel over purchasing a home, getting a car, or paying off debt. They're also the largest living generation right now, which means they're crucial to consider as a destination marketing organisation or travel experience provider.

In December 2016, Visit Norway launched the campaign "5 friends on a Road Trip in Norway" on YouTube to attract millennial travellers. Since then, it has had 6 million views in English and Spanish combined and is still featured on the destination website.

Here, we'll share our interview with Eugenia Fierros, Tourism Manager for Spain at Innovation Norway. In this chat with Eugenia, we dig deeper into Visit Norway's marketing campaign to understand their strategy, keys to success, and challenges.

 

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Rental Rules: The perfect tool to optimise your rentals and grow your revenue

Published by Nicole Kow on Mar 21, 2018

You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.

TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.

Stick around to find out what else our rental feature can do.

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Channel Manager 101: How to connect to online marketplaces to reach a larger market

Published by Nicole Kow on Mar 12, 2018

A Channel Manager is a feature offered by many booking systems on the market, including TrekkSoft. It's a term widely used in property management systems for hoteliers, but the term has yet to catch on in the tour and activity sector.

So this article aims to break down what a Channel Manager does, and how it can seriously help you run your business better.

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We're going to ITB Berlin 2018 and here's what we're excited about

Published by Nicole Kow on Feb 21, 2018

Every year, Europe's travel industry giants gather together for 4 days to share trade secrets on the main stage, and to swap insider gossip over beers and coffee. In my head, it's like the Avengers of the travel industry meeting up to discuss what the $7.6 trillion industry will look like in terms of travel experiences, nights spent in hotels and hostels, train rides, plane rides, cruises and more. The discussions and meetings and partnerships struck here will impact how Europe and the rest of the world travel and consume travel services.

For you and me, it'll determine what we see on our Instagram and Facebook feeds for the next 12 months.

So what are some interesting discussions, workshops and exhibits you absolutely cannot miss if you're in town?

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Forget printed tickets. Why not use mobile tickets instead?

Published by Nicole Kow on Jan 17, 2018

According to eMarketer, “there are two important milestones to watch for in the coming years. By 2019, digital travel sales will surpass $200 billion for the first time in history, and by 2020, mobile travel sales will surpass $100 billion.”

It will come as no surprise then that travellers are getting used to researching, planning and booking flights, car rentals, accommodation and other travel related purchases on mobile.

In 2017 in the US, 140.3 million adults researched a trip online and 101.4 million did so via their smartphones, growing by 13.1% in 2016. eMarketer also predicted that 57.5 million adults will use their smartphones to book a trip, up 14.1% from 2016.

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Cut out more admin work and save time by integrating your TrekkSoft account to Zapier

Published by Nicole Kow on Jan 9, 2018

Zapier allows you to connect your apps and automate your workflows. Each connection you create is called a Zap. It is commonly used to automate repetitive tasks without having to learn a single line of code.

Apps include Facebook, Gmail, MailChimp, and even TrekkSoft; while a workflow is a series of actions that happen in a specific order. A workflow therefore begins with a trigger action.

Say you want to create an invoice for each booking, you can easily set that up with Zapier. Here, your Zap is the connection between your booking software and your accounting software, your trigger is a new booking received via TrekkSoft's booking system, and the workflow is the task of creating an invoice.

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How to set up a blog with your TrekkSoft website

Published by Nicole Kow on Dec 13, 2017

After wrapping up the recent webinar I ran about writing content that converts, it occurred to me that we didn't actually tell you how to set up a blog with your TrekkSoft website.

So without further ado, here's how you do it.

 

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15 FREE TOOLS that make it easy to supercharge your TrekkSoft website

Published by Nicole Kow on Sep 22, 2017

Having a stellar website is key to attracting people to your site and having engaging content while they browse your site, read about your tours and book a trip with you. 

Beyond setting up your TrekkSoft site, you'll need to constantly work on it, tweak it and monitor it to constantly optimise your booking conversion rates.

Here are 15 free tools you can use to create engaging visuals, improve your content and supercharge your SEO. 

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TrekkSoft is now working together with renowned destination Bologna, Italy

Published by Sara Napier Burkhard on Sep 13, 2017

We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.

TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website. 

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How to track your monthly sales and marketing performance [FREE TEMPLATE]

Published by Nicole Kow on Aug 11, 2017

Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?

At the end of the day, you can't manage what you don't measure. 

Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance. 

To make life a little easier, we've created a system to help you keep track of your monthly performance. 

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