Phocuswright conducted a recent study that would look into the tours and attractions industry worldwide. The findings resulted in the project Global Travel Activites 2014-2020: Tours & Attractions Come of Age, which will be released in the next few months.
TrekkSoft was given a first look at the findings and our take on it was published on Tnooz a few weeks ago. Unsurprising of a report titled "come of age", the findings reveal that companies will need to adapt if they want to stay relevant.
But what does that look like? Here are four key trends and behaviors discussed in the report.