The priorities and aspirations of today's traveller are changing fast, and it's more rewarding than ever for tourism companies to make an effort to understand their customer.
To stay ahead, TripAdvisor's TripBarometer report is packed with interesting statistics about the state of travel in 2016. You might like to check it out too, but to save you time we've collected the findings that are most relevant to tour or activity providers.
Want even more stats? You can also also delve into our exploration of the travel trends for 2016 we think you'd like to know about.
As a tour operator or activity provider, you notice travel trends every day. Maybe you’re welcoming more young travellers, British tourists, or foodies on your tours at the moment.
However, it’s also beneficial to be prepared for upcoming travel trends. Here are the 2016 travel and tourism trends worth knowing about, as well as how to adapt your tours or activities to take advantage of them.
2016 is going to be a big year for adventure and adrenaline travel. According to Virtuoso's travel advisors, five must-have experiences for travellers in 2016 include discovering untouched places, crossing something off your bucket list, and pushing the boundaries of your comfort zone.
We've outlined each of the sought-after travel trends below, alongside some of our actionable tips on how to benefit as a tour operator.
If you have an adventure travel company, this is your time to shine, whether you have a paragliding, ropes course, or canyoning business (or something even more adventurous).