Having a website is crucial for any business these days, it's the new storefront. For tour and activity companies around the world, this couldn't ring any truer.
If you're hoping to attract customers from around the world, the internet is the best place to set-up-shop and market your services. It gives you the platform you need to grow an audience and generate a steady stream of bookings.
I previously wrote about the basics to building a great tour and activity operator website and decided to follow it up with 5 examples of tour and activity operators who are simply getting it right.
1. The 3 Amigos Adventure by Amigo Trails
Based in Mexico, The 3 Amigos Adventures offers specialised tours around the Copper Canyon. From bike rides to silent hikes, the company brings travellers around the nooks and crannies of this natural wonder and offer luxurious picnic lunches set before breathtaking lookout points.
What I love about this website is its usability. From the homepage, the "View Tours" button is clearly displayed on the screen without me having to scroll through the page. The navigation bar at the top also clearly highlights to users what the company offers. Browsing through the website was a breeze.
2. Rustic Vine Tours
Meanwhile in Bordeaux, Tim, an ex-professional rugby player from New Zealand runs Rustic Vine Tours. The company brings visitors all around Bordeaux, capturing the regions' fantastic sights, sounds, smell and cuisine in half-day or full-day tours.
The homepage features nice imagery, minimal design, simple descriptions about the tours, clear calls-to-action, a short review from a customer, a short description about the company and a whole lot of blank space.
Their tour pages also feature incredible videos of the tours with a clear "Book Now" button.
3. Sugaman Tours
Sugaman Tours from Croatia runs sun soaked day tours from Split and has a fantastic website that shows off their tours in a neat and professional way.
On their product page, details of the tours are organised and presented clearly. The use of blue and yellow colours to highlight information guides users through the page and draws their attention to important pieces of information.
They also have an integrated booking system that shows the company's availabilities and guides users through the booking and payment process.
Jetboat in Interlaken features an incredible video of their activity on the homepage. It gives users an idea of what adrenaline filled activity they can look forward to when they hit that "Book Now" button.
The website is also available in both German and English, making it easy for users to navigate the site and find out more about their activities. Plus, it helps them reach a larger audience as well.
Another great thing about this site is how incredibly mobile friendly it is. It's easy to navigate through the website, book and pay for an activity with the company via mobile. As more and more people research and book trips and tours on their mobile devices, having a mobile-optimised is practically the new norm.
5. & adventure
I am in love with this website. I love the layout, the navigation, the visuals and the content. If a website is your 24 hour sales rep, these guys have got a superstar on their sales team.
Also based in Croatia, & adventure offers everything from kayaking trips to self-guided cycling tours around Dalmatia. The homepage features stunning sights and thrilling adventures one can expect on the tours. Its clean and professional design draws users' attention to the important sections of each page and guides them through the site.
Finally, the site clearly and beautifully displays reviews from customers all over the world. Reviews from customers are important as it lends credibility to your company.
What did you think of these websites? Is there anything you can do today to improve your website? Let us know in the comments below!
Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.