Who doesn't want to make 2016 their best year yet? To help you get there, we've compiled our industry knowledge, insights and predictions to list the revenue opportunities that tour and activity providers can use to boost their success. Get prepared now and be ready when bookings start rolling in.
1. Display clear "book now" buttons on your website
If you're channeling a lot of effort into marketing and your website traffic is on the rise, you don't want to lose out on bookings with a poorly prepared website.
With an online booking system, you can easily convert website visitors into happy customers. Phone calls are eradicated, as is waiting for opening hours, and customers can swiftly finalise their plans. This is why we do what we do at TrekkSoft!
Once you have online booking functionality, make sure your "book now" buttons are clearly displayed. This will most likely be on your homepage, or on a tour or activity listing page that's easily accessible from your homepage and landing pages.
Aim to guide people through your website with clear calls to action that encourage, rather than hinder, the booking process. We love what TrekkSoft customers Visit Meteora and Serbian Private Tours do on their websites.
2. Enable online rentals for equipment
If you're a tour or activity provider, you might rent out equipment such as kayaks, bikes, or audio guides from your office. This can lead to queues, hassle, and an office full of waiting customers.
Simplify the booking process, reduce admin, and save customers time by enabling online rentals and payments with TrekkSoft. You can talk it over with our team during a free demo.
3. Share promo and discount codes to incentivise more bookings
When customers make a booking, you could send an automated email with a discount code to motivate add-ons for their tour or activity or even repeat bookings. Use online booking software such as TrekkSoft and it's easy to generate and process discount and promo codes.
These make a great addition to your online and offline marketing, especially when combined with a creative approach. What about a 2 for 1 walking tour offer, exclusive for advance online bookings, that's marketed on your Facebook page?
4. Cross-sell your tours or activities with local businesses
TrekkSoft's Partner Network allows you to cross-sell your tours or activities with other TrekkSoft users, providing your website visitors with a greater choice and enabling you to attract audiences that you may not otherwise have access to.
5. Partner up with travel agents
You can also opt into our professional package to let global travel agents book directly into your system with TrekkSoft's Agent Desk Interface feature. Why not open your tour or activity business to the world this year?
6. Offer package deals instead of just the one tour
Rather than encouraging people to book a single tour or activity, why not offer a tempting package deal?
Think about the main service you offer, plus add-ons that complement the experience, and consider how to merge them into a package offer. You can have a read of 2, 7 and 8 in this list for a bit of inspiration.
Remember, if you have someone on your website who is ready to book, make sure they have all the options in front of them before they pay: don't miss out on an eager customer! To drive more traffic to your website, you can also check out our new SEO ebook:
7. Add vacation rentals to your offerings
If you offer activity bookings and equipment rentals on your website, there's another revenue opportunity to consider: vacation rentals.
We're seeing increasing numbers of activity providers expanding their business this way, with two case studies including Black Stallion Eco Park & Estates in Costa Rica and Balmer's Herberge in Switzerland. Request a customised demo call with our team and find out if this could be a valuable revenue source for you this year.
8. Offer your customer add-ons when they book
Last but not least, increase revenue by providing customers with add-on options when they make a tour or activity booking. These could be travel guides, digital photos of the experience, or even an ebook that you've self-published. Here are eight more add-on ideas from Colm Hanratty.
Arrange your free consultation and find out why tour and activity providers in 121 countries use TrekkSoft:
Written by Lucy Fuggle
Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on lucyfuggle.com. You can usually find her in Switzerland's Berner Oberland.