When you’re building your content and social media marketing strategy, there are many things you need to consider. One of them is what type of content you want to publish - is it just written content you're going to publish or are you going to create infographics, podcasts or videos?
Something else to consider is what social networks you want to be active on. Is it Vine or Instagram, Snapchat or Periscope? Here I take a look at 8 video sharing apps you should know about it…
1. Vine (iOS, Android, Windows)
Acquired by Twitter in October 2012, Vine is an app that lets users share six-second-long looping video clips. The interface is quite advanced and user friendly, with comprehensive editing tools and even the function to create some stop-motion videos.
2. Instagram (iOS, Android)
While Instagram is best-known as a photo sharing app, it has a video-function also. Similar to Vine video (they introduced video shortly after their acquisition), it hasn’t taken off as much as people thought it would. Still, with Instagram so popular, it’s worth experimenting with.
3. Twitter (iOS, Android)
In January this year Twitter introduced native video. This means that you can share videos directly to Twitter instead of from a 3rd party app such as YouTube or Vine. Since you may already have a substantial following on Twitter, introducing video to your activities could improve your engagement.
4. Snapchat (iOS, Android)
Taking the world by storm in 2014, Snapchat is one of the flavours of the month when it comes to new social networks. How it works is you take a photo/video and share it with your followers, but it’s only available for a short space of time (up to 10 seconds if it’s with your friends/followers; up to 24 hours if it’s a public story). While it’s not the most intuitive app in the world, due to the high volume of users it’s not to be ignored.
5. Facebook (iOS, Android)
Seen as a beast by many, ignoring Facebook with your social media activity is naïve. If you want to beat their algorithm and get yourself some organic reach, video is the way to go. This type of content reaches more people than any other at present. Whether that will last or not is another thing. If you’re one who likes to do things on the go, you can record and share video from within the mobile app.
6. Hyperlapse (iOS)
This is the only app on this list that doesn’t have its own community – you can’t share other Hyperlapse users or be followed. Instead this is more of an add-on to Instagram (it’s their app). The reason I’ve included it is because it makes creating timelapse videos very easy, and timelapse videos make everything look that little bit slicker.
7. Periscope (iOS)
Of all the video-sharing apps out there at the moment, this is the one that’s making the most noise. Why? Because it was acquired by Twitter and because it does something that hasn’t been done by any mainstream app in a while – video streaming. Whether or not it will take off is another thing.
8. Meerkat (iOS, Android)
The other video-streaming app, Meerkat picked a really, really bad time to launch – the same time as Periscope. Similar to Snapchat, once the video has stopped streaming it disappears (unless you save it to your phone).
Do you use video as part of your marketing strategy?
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Written by Colm Hanratty
Colm is Founder and Managing Director of digital marketing agency Sixtwo Digital. After running Hostelworld.com’s content and social media for almost 11 years he felt it was time to branch out on his own, using all his experience to educate others in the travel space.