Value of World Travel Market for travel industry professionals

The value of World Travel Market (WTM) in London for travel industry professionals

Posted by Lucy Fuggle on Oct 26, 2015

The annual World Travel Market (WTM) is taking place 2-5 November 2015, and sees the coming together of leading travel industry professionals from around the world, government ministers, and international press at London's ExCeL arena.

WTM’s launch event in 1980 was opened by the Duke of Kent and Miss World, Kimberly Santos of Guam, and the show was attended by 350 exhibitors and 7,753 trade visitors. 36 years later, WTM has around 5,000 exhibitors from 186 countries and regions and is attended by more than 50,000 participants.

Here's why we're taking Swiss-based TrekkSoft to the event, alongside why we believe it's valuable for other travel industry professionals.

1. Network with new contacts in the global tourism industry

An event with 50,000 industry professionals is always going to be an ideal networking opportunity. Get to London for the event and you might meet a business or contact who will help take your business to the next level.

Why not meet with Jon or Anthony to find out about TrekkSoft's online booking software and talk about potential business opportunities?


2. Make a name for yourself and your company

WTM provides a global stage for your business. Share what you do and what you've achieved with potential partners and press, or even exhibit your company to maximise exposure. You can read the benefits of exhibiting at WTM, alongside how to go about doing it, over on their website.


3. Conduct business with your international partners 

If you have business partners that you can't speak to in-person very often due to distance, WTM provides an ideal juncture to catch-up. It's worth noting that WTM facilitates £2.5 billion in industry deals: by attending the event, could you benefit from and add to this number?


4. Get up-to-date with travel industry news, opinion, and trends 

WTM provides a brilliant opportunity to hear leading industry experts talk about travel trends. Attendees can also benefit from a range of seminars, such as the 40+ dedicated technology sessions that will cover topics such as blogging, social media, and mobile. 


Are you going to be at World Travel Market this year? We'd love to meet-up.


Want to see the impact that online booking software can have on your tour or activity company?

  Request your free TrekkSoft demo

Lucy Fuggle

Written by Lucy Fuggle

Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on You can usually find her in Switzerland's Berner Oberland.

Topics: Tourism trends

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