Tourism Trend Report 2016

Download the report Tourism Trend Reportto learn about:

  • The most important trends that are influencing tourist behaviour, including wellness and adventure travel

  • How the industry needs to adapt their marketing and advertising to keep up with the average traveller of 2016  

  • The state of the tour and activity industry, including recent changes in booking habits and mobile behaviour 

  • The social media and online review platforms channels that different travellers are using to plan and rate a trip in 2016

You can also now download the newly-published Travel Trends Report 2017 for the latest insights and findings.



About the author

Lucy Fuggle is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on You can usually find her in Switzerland's Berner Oberland.