Written for companies of all sizes, this ebook is packed with information on how to work with OTAs... So it works for you.
OTAs in the T&A Sector We look at Online Travel Agents in the sector; who are they? How do they fit into the supply value chain and what do we expect to see in the future.
How to market your businessThere are various marketing channels available to use from direct, digital, via re-sellers and OTAs. In this section we look further into what these channels are.
Your bottom lineWhen you select the pricing for your tours, confirming costs or OTA commissions, the most important thing driving these decisions should be your bottom line.
Real distribution strategiesWe spoke with 4 leading tour operators about their distribution strategies selling direct, via partners and OTAs. Hear how they have found distribution balance.