Instagram Checklist
for Tourism Companies

Download this checklist to sell your tours using Instagram:


Instagram have over 1 million active monthly users of all ages, demographics and interests, so it's a key platform to promote your business. As of November 2017, there were over 25 million active business profiles using Instagram. 

This checklist includes how to:

  • Set up your business profile in a way that potential customers can easily find your company online.
  • Get connected on Instagram by posting content, selecting the best times to post for engagement, following businesses and building followers.
  • Engage with your followers to get more engagement in return. Create a hashtag for your company to allow easier engagement and tagging from users.
  • Analyse how successful your Instagram is, and what else you could change or add to your Instagram strategy.


About the author


Stephanie is Senior Marketer at TrekkSoft. She moved to Switzerland from her homeland of Scotland in April 2018. She enjoys travelling and trying new activities. Keep updated on her adventures at

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