The Coronavirus pandemic has hit the travel industry the hardest and it is incredible to see everyone coming together (online) to support one another. To help tour operators and activity providers navigate the uncertainty, we've put together a list of resources from our website and from around the internet. We will continue adding to this list as more information is shared.
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To maintain your cashflow, the best thing to do in this situation is to avoid a refund altogether. Here are some alternatives you can offer:
Immediate refund of 80% only
100% refund in 3 months
Offering a gift certificate for a higher value that can be redeemed over an extended period of time, for example 3 years.
This free ebook was written by Chris Torres from Tourism Marketing Agency. It's been circulated a lot lately but that's only because his advice is timely, long-term and incredibly practical.
Chris is also offering free 1-hour calls to help you create a recovery marketing plan. You can book his time here.
Keep an eye on your Paid Ads
This website contains a list of curated resources and experts offering help during this global crisis. Check out their list of industry experts offering free consultations here.
Get HR advice from Workable, an online HR tool to make the hiring process easier.
Check out their coronavirus HR response plan for steps to get your workplace ready to support your team and keep them safe during this time.
They also published a full list of HR resources you'll need including Covid-19 company policy templates, remote working policy templates, tips to work from home and more.
What can you do to set your business up for success in the long-run? Take this downtime to work on tasks you've been meaning to catch up on, brush up on industry knowledge, or learn something new.
1. Check-up on your website to make sure that your content is updated and that your Google Analytics is setup correctly.
2. Set up your Google My Business listing
Google My Business is an easy way for tour and activity businesses to get listed on a global platform and is part of Google's effort to improve their Local Search feature where users can search for businesses, attractions, restaurants and other services in a given location.
With travellers searching for "things to do near my" or "tours near me" once they've arrived in your destination, being listed on Google and having it shared to travellers can bring in a substantial number of bookings.
Now is a good time to build up partnerships with online travel agents, local operators and your local destination management company. Remember to also review your contracts with existing partners and call them up if you need to renegotiate terms.
Have you wanted to improve the way things are done internally? Because we have. Now is the time, if you have the time, to look into automating your systems, streamlining communications and getting more efficient with the way your company runs.
Need help? TrekkSoft users can schedule a call with their account managers to optimise their website performance.
It's never been more important for tour and activity suppliers to understand their revenue streams, business cost structures and revenue drivers.
In the last few weeks, we're seeing more and more companies experimenting and expanding their product range. Here are a few articles that focus on how tour operators are rapidly changing their business model to adapt.
In this blog post, I explore the idea of creating virtual products, the types of virtual products I've come across so far, the pros and the cons, tips from companies already running virtual tours and how you can setup your TrekkSoft booking system to sell this new way of learning about the world.
A great blog post outlining how Avital pivoted at the start of the pandemic to create at-home experiences for her customers.
Divinea offers online wine tasting sessions with local wine producers through video conferencing.
Let's face it, the way our bodies move in public spaces will never be the same again and the same goes for your customer segment. They are unlikely to ignore health and safety concerns moving forwards. What can you do as a tour or activity operator?
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These are unprecedented times and sometimes, you just need a break from it all. So, we published an extensive list of pandemic-free and productivity-free websites and online activities you can do alone or with your family.
Across the world, people and businesses are coming together (online) to help one another through this time. If you're not already plugged into these communities for tour and activity operators, be sure to check them out.
We've compiled a list of websites for more information on how you can apply for financial aid for your tour or activity business.