--- title: "SEO in 2018: Tips for tour and activity operators to drive traffic" description: In this webinar, Marcelo and Nicole discuss upcoming SEO trends and turn these insights into practical tips for tour and activity operators to grow their web traffic. image: https://www.trekksoft.com/hubfs/Webinar%20-%20SEO%20in%202018%20-%20email%20header%20%26%20social.png --- [![TrekkSoft Booking Systems](https://www.trekksoft.com/hs-fs/hubfs/trekksoft-logo-1.png?width=330&height=70&name=trekksoft-logo-1.png "TrekkSoft Booking Systems")](https://www.trekksoft.com/?hsLang=en) [Login](https://login.trekksoft.com) [Get a demo](https://www.trekksoft.com/en/lp/demo-request?hsLang=en) [![TrekkSoft Booking Systems](https://www.trekksoft.com/hs-fs/hubfs/trekksoft-logo-1.png?width=330&height=70&name=trekksoft-logo-1.png "TrekkSoft Booking Systems")](http://trekksoft.com) Open Mobile Menu ![Webinar - SEO in 2018 - header ](https://www.trekksoft.com/hs-fs/hubfs/Webinar%20-%20SEO%20in%202018%20-%20header%20.png?width=1024&name=Webinar%20-%20SEO%20in%202018%20-%20header%20.png) ** ****SEO IN 2018: ** ** Tips for tour and activity businesses to drive website traffic**** **    In this webinar, Marcelo and Nicole discuss upcoming SEO trends in the travel industry and turn these insights into practical tips for tour and activity operators to grow their web traffic.    [Join the workshop](https://www.trekksoft.com/en/resources/webinars/seo-in-2018#modal_7a47f9d8693e70f780374c1892f52551) ### Join the workshop ![calendar-date.png](https://www.trekksoft.com/hs-fs/hubfs/img-lp/2017/01-jan/04-2017-webinar/calendar-date.png?width=60&name=calendar-date.png "calendar-date.png")   Access the workshop as soon as you sign up! ![From who?](https://www.trekksoft.com/hs-fs/hubfs/img-lp/2017/01-jan/04-2017-webinar/icon-fromwho.png?width=60&name=icon-fromwho.png "From who?") For who? For tour and activity operators, and destination companies ## About this webinar In this webinar, Marcelo and Nicole discuss upcoming SEO trends in the travel industry in 2018, share insights about Google's algorithms, explain search intent and more. Learn how to turn these insights into practical steps to drive more traffic to your tour or activity website. **Topics we cover:** - SEO trends in the travel industry - Google in 2018 - Travel search behaviour - Discover search trends - Website optimisation  - and **your questions! ** **What attendees said:** "I just loved this webinar, thank you Marcelo and Nicole!" - Wave Expectations "Great answers, thanks a lot. You're amazing!" - Tour Bookers "Thank you. Super helpful!" - Megan ### About the speakers ![Marcelo_round.png](https://www.trekksoft.com/hs-fs/hubfs/Marcelo_round.png?width=150&name=Marcelo_round.png "Marcelo_round.png") **Marcelo Leopoldino** is our Brazilian SEO expert with 7 years of experience in the field. He has developed organic search strategies for several global clients such as Johnson & Johnson, Volvo, HSBC and Mc Donald’s working as Search Experience and Data Strategy Coordinator at Mirum Agency. Marcelo has being speaking about Search Experience at marketing conferences since 2015 and works on TrekkSoft's SEO and Web Management.   ![Nicole_round.png](https://www.trekksoft.com/hs-fs/hubfs/Nicole_round.png?width=150&name=Nicole_round.png "Nicole_round.png") **Nicole Kow **is part of TrekkSoft's marketing team, focusing on creating content that enhances the TrekkSoft experience. She has written more than 160 blog articles, authored two ebooks, created an email course and more.  She graduated from the University of Exeter with a degree in Psychology, Marketing and Management. TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed.  [Join the workshop](https://www.trekksoft.com/en/resources/webinars/seo-in-2018#modal_7a47f9d8693e70f780374c1892f52551) ### Join the workshop ![Laptop & notebook.jpeg](https://www.trekksoft.com/hs-fs/hubfs/Laptop%20%26%20notebook.jpeg?width=4000&name=Laptop%20%26%20notebook.jpeg "Laptop & notebook.jpeg") Can't find the page I'm looking for?     ###### We're here to support you all the way TrekkSoft was founded to address the needs of our local tour and activity industry in Interlaken, Switzerland. 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