Bilberry is a Norwegian booking platform founded in 2020 with a genuinely modern architecture, strong resource management tools, and a clear focus on multi-location activity operators. It has some real technical merit. But it was founded just six years ago, acquired in April 2025 by Trimble — an American precision agriculture and construction technology company — and has zero reviews on Capterra, G2, or Trustpilot. Before you build your business on it, you need to understand what you are signing up for.
Bilberry Technologies was founded in 2020 in the Lofoten Islands, Norway. It was built to address a specific pain point: managing multi-location activity operations across guides, equipment, boats, and venues without juggling multiple disconnected systems. The platform covers online booking, guide scheduling, resource management, OTA distribution, and financial reporting in a single dashboard.
For a platform launched in 2020, Bilberry has built something technically credible. Its use of the OCTO API standard for OTA connectivity is forward-thinking, and its resource management architecture — which prevents overbooking based on actual resource availability rather than just time slots — solves a real operational problem.
Then came April 2025. Bilberry was acquired by Trimble Inc., a NASDAQ-listed company (TRMB) headquartered in Westminster, Colorado. Trimble's primary businesses are precision agriculture, construction technology, geospatial solutions, and fleet management. Tourism booking software is not one of their core verticals. This acquisition is the most significant fact any prospective Bilberry customer needs to understand.
Bilberry publishes three plan tiers priced in Norwegian Krone:
The 3% license fee applies across all plans and covers payment processing and ongoing development. This is comparable to TrekkSoft's 2.5–3% booking fee structure, though TrekkSoft's fee is applied to bookings, not total revenue.
Bilberry's core operational features are genuinely well-designed:
Where Bilberry's public documentation shows gaps versus TrekkSoft:
Capterra: 0 reviews. G2: 0 reviews. Trustpilot: 0 reviews.
Bilberry has no presence on any major third-party software review platform. This is not a minor gap — it means there is no independent peer validation for the platform. Prospective customers cannot read what other operators think about support quality, bug frequency, implementation experience, or billing practices. Every piece of information available about Bilberry comes from Bilberry itself.
This is a particularly significant concern given that Bilberry was only founded in 2020 and has been operating for six years. For a platform requesting a multi-year operational commitment from a tour business, the absence of any external review trail is a meaningful due diligence gap.
TrekkSoft has 215+ independent G2 reviews at 4.45/5, extensive Capterra coverage, and Trustpilot presence — representing years of genuine operator feedback across 138+ countries that cannot be edited or removed by TrekkSoft.
Trimble Inc. is a publicly-traded American technology company with approximately $3.7 billion in annual revenue. Its products include GPS and positioning systems for agriculture, construction survey equipment, fleet management software, and geospatial mapping tools. Its customer base is farmers, construction companies, trucking firms, and surveyors.
Trimble has no meaningful presence in tourism, hospitality, or travel technology. It does not own other booking platforms. It has no existing distribution network in the tours and activities market. The Bilberry acquisition is, based on available information, an isolated investment — not part of a broader travel tech strategy.
When a specialist company is acquired by a large conglomerate with no strategic focus on the acquired company's market, a predictable pattern tends to follow. Initially, promises of autonomy and continued investment. Then, as integration progresses and corporate priorities shift, resource allocation moves toward core business lines. Product development slows. Features requested by a small tourism software customer base compete with the needs of a $3.7 billion precision agriculture business.
This is not a certainty for Bilberry — it is a risk. But it is a risk that tour operators building long-term on the platform need to explicitly price in. Trimble acquired Bilberry in April 2025. As of 2026, it is too early to know whether this acquisition will accelerate Bilberry's development or gradually deprioritise it. What is known is that Bilberry's roadmap is now driven by a company whose primary expertise is crop management and road surveying.
Bilberry was acquired by Trimble in April 2025. As of September 2026, the full integration roadmap has not been publicly communicated. Which features will remain? Which will be discontinued? Will Bilberry maintain its independent brand? Will the product team remain in Norway or be consolidated elsewhere? These are legitimate questions for operators evaluating a multi-year platform commitment.
For comparison: Rezdy, Checkfront, and Regiondo were acquired in June 2023 and consolidated under private equity. Three years later, operators still do not have clarity on which platform will eventually be the standard. Bilberry operators are now in a similar situation with Trimble.
TrekkSoft is independently owned, Swiss-based, and has been focused exclusively on tours and activities since its founding. There is no parent company with competing priorities. The product roadmap is driven entirely by the needs of tour operators — because tour operators are the only business TrekkSoft serves.
| Feature | Bilberry | TrekkSoft |
|---|---|---|
| Monthly subscription | NOK 500–2,000/mo (~€45–188) | €49–€249/month |
| Booking/revenue fee | 3% of total revenue | 2.5–3% of bookings |
| Website builder | Not included | Free all plans |
| Mobile POS | Not listed | iOS + Android |
| Digital waivers | Not mentioned | Included |
| Resource scheduling | Real-time, capacity-based | Included |
| Gift cards | Not documented | Accelerate+ |
| OTA integrations | 2 only (GetYourGuide, Viator) | 30+ documented |
| Apple/Google Wallet | Not listed | Included |
| Language support | English + Norwegian only | Multilingual, account managers in your language |
| Third-party reviews | Zero on Capterra, G2, Trustpilot | 215+ G2 reviews (4.45/5) |
| Ownership stability | Acquired April 2025 by Trimble (non-travel company) | Independent, 15+ years focused on tour operators |
| PCI DSS certified | Not confirmed | Level 2 |
| Vipps support (Nordic markets) | Native support | Standard payment processors |
Bilberry is a technically interesting platform with genuine innovation in resource management and a clean OCTO API architecture. For a platform founded in 2020, it has built something credible. If it were an independent company with a growing user base and transparent ownership, it would be worth serious evaluation.
But Bilberry is not that product anymore. It was acquired in April 2025 by a precision agriculture and construction technology company with no strategic presence in tourism. It has zero reviews on any independent review platform, making it impossible to verify the operator experience. It has two OTA integrations compared to TrekkSoft's thirty. And it is only six years old, with no multi-year track record of stability through platform iterations, ownership transitions, or market downturns.
For operators making a long-term platform commitment, these are not minor concerns. Your booking software is infrastructure — it needs to be reliable, focused, and operated by a company whose entire business depends on tour operators succeeding. TrekkSoft meets that standard. Bilberry's ownership situation raises real questions about whether it will continue to.
"TrekkSoft helped us to reach the next level in efficiency. Connecting to OTAs is so easy. Our business increased 60% just by using TrekkSoft."
- Lodewijk Brondijk, Director of Tour Company
Talk to our team: sales@trekksoft.com | trekksoft.com
Sources: Bilberry.no, Trimble Inc. acquisition announcement April 2025, Crozdesk, Capterra, G2, Trustpilot (all zero reviews confirmed), TrekkSoft internal analysis.