Industry research: The tour and activity distribution landscape of today

Posted by Nicole Kow on Oct 27, 2016

It's out! We've worked hard on this research to bring you the most relevant and up-to-date distribution strategies used by tour and activity companies from all over the world. 

The report is jam-packed with data-driven insights and practical advice to help you put our findings to good use. We want to help you grow your business and see real results, and we're confident the report delivers!

So what did we find? 

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How DMOs can become an online marketplace for tours and activities

Posted by Nicole Kow on Oct 25, 2016

You should consider transforming your website into an online marketplace if a) you're a DMO looking to improve travellers' experience at your destination or b) your destination lacks a DMO but there is a clear need for an integrated platform where travellers can find information.

Want to know how to do that? We've got 5 tips. 

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A no-headaches formula for managing your business and saving time

Posted by Lucy Fuggle on Oct 24, 2016

So, you'd rather be doing something other than updating your business spreadsheets for hours on end? Or updating your availability and pricing on each online travel agent individually? We don't really blame you.

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Pro tips: How to network at a conference

Posted by Olan O'Sullivan on Oct 19, 2016

Editor's note: With WTM 2016 just a few weeks away, we'd thought it'd be great to share some networking tips from Olan O'Sullivan, our VP of Marketing and seasoned conference attendee. These tips were previously published in our Marketing 102 ebook. 

Deciding to attend a travel conference can be a big decision. They're expensive, they take you away from the office and you might not be sure if you're big enough to even consider it.

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How to stay on top of your customer service with social media

Posted by Colm Hanratty on Oct 18, 2016

Social media is an extremely powerful way to market your business. Whether it’s joining a fast-paced Twitter chat, sharing an awe-inspiring photo to Instagram or streaming live video on Facebook, channels such as Facebook, Twitter and Instagram are great ways for us to reach a wider audience.

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Share your expertise, be a part of our 2017 trends report

Posted by Nicole Kow on Oct 13, 2016

This year, our top blog post was the 2016 travel trends, followed by the 2016 trends report. We had thousands of tourism professionals downloading it and reading what we had to say. It was incredibly exciting and we were happy to bring value to you and your business. 

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10 tips for tourism professionals attending World Travel Market 2016

Posted by Colm Hanratty on Oct 11, 2016

From 7 - 9 November 2016, more than 50,000 travel industry professionals will descend upon ExCeL London for World Travel Market – the leading global event in the travel industry. Many of those who attend are from the tour and activity sector, so if you’re looking to grow and develop your business it’s an event you should consider attending.

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Street art trend: 4 ways street art can benefit your tours

Posted by Sara Napier Burkhard on Oct 11, 2016

For years, artists have been taking to cityscapes to use them as the ultimate canvas. Displaying ideas on the sides of neighborhood shops, brick walls and even train cars.

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How much commission should you pay for distribution?

Posted by Nicole Kow on Oct 6, 2016

To get your tours or activities booked, you need to grow your distribution strategy to get your services in front of the right people. This usually involves working with a reseller who relies on a commission to keep their business going. But deciding on the amount of commission to pay a reseller can be tricky and calculating it can be confusing. 

Here's our guide to help you set the right commission rate with your resellers.

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5 mistakes you can easily avoid in your tourism company

Posted by Lucy Fuggle on Sep 30, 2016

This article has been adapted from the original Spanish published by María Eugenia Coppola.

First things first... yes, to err is human. If there's someone in the world who never makes mistakes, it's probably unlikely that they live a very rich life. Saying that, there's nothing wrong with learning from the mistakes of others to avoid doing the same.

For this reason, we wanted to share some of the common mistakes that we've noticed are frequently made by tourism companies. Here goes...


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