SEO in 2018: How tour and activity operators can drive website traffic

Published by Nicole Kow on Mar 22, 2018

Last month, we hosted a webinar all about SEO in 2018. The webinar was delivered by Marcelo, our in-house SEO expert who deals with spreadsheets and Google Analytics all day. He also has extensive experience in the area, having previously worked with brands like HSBC and Volvo.

It was our largest webinar to date, with over 600 signups. It was a great session and I thought it would be great to share some insights from the session.

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Rental Rules: The perfect tool to optimise your rentals and grow your revenue

Published by Nicole Kow on Mar 21, 2018

You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.

TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.

Stick around to find out what else our rental feature can do.

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Channel Manager 101: How to connect to online marketplaces to reach a larger market

Published by Nicole Kow on Mar 12, 2018

A Channel Manager is a feature offered by many booking systems on the market, including TrekkSoft. It's a term widely used in property management systems for hoteliers, but the term has yet to catch on in the tour and activity sector.

So this article aims to break down what a Channel Manager does, and how it can seriously help you run your business better.

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Last-minute booking trends & best practice for tours and activities in 2018

Published by Lucy Fuggle on Mar 7, 2018

How many days in advance are tour and activity bookings happening? How does this vary by channel? This is what we set out to answer before ITB Berlin 2018, the world's largest travel trade show from March 7-11.

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What's important to know about overtourism as a tour and activity provider

Published by Sara Napier Burkhard on Feb 27, 2018

If you’ve read our 2018 Travel Trends Report, you’re probably familiar with a phenomenon that’s impacting modern-day tourism (and if you haven’t you can grab a free copy above). A simultaneous blessing and curse, it’s affecting destinations all over the globe.

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We're going to ITB Berlin 2018 and here's what we're excited about

Published by Nicole Kow on Feb 21, 2018

Every year, Europe's travel industry giants gather together for 4 days to share trade secrets on the main stage, and to swap insider gossip over beers and coffee. In my head, it's like the Avengers of the travel industry meeting up to discuss what the $7.6 trillion industry will look like in terms of travel experiences, nights spent in hotels and hostels, train rides, plane rides, cruises and more. The discussions and meetings and partnerships struck here will impact how Europe and the rest of the world travel and consume travel services.

For you and me, it'll determine what we see on our Instagram and Facebook feeds for the next 12 months.

So what are some interesting discussions, workshops and exhibits you absolutely cannot miss if you're in town?

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6 key performance indicators (KPIs) for tour and activity providers

Published by Sara Napier Burkhard on Feb 20, 2018

We’re well into 2018 now. And as a tour and activity operator, you’ve probably taken stock of what you want to achieve over the next several months.

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Tourism Success Q&A: How does a museum about the American Civil War appeal to younger and more diverse crowd?

Published by Nicole Kow on Feb 6, 2018

Another way we like to engage with the readers of our blog (a.k.a. you) is via our live webinarswhere we answer your questions. We often get questions about marketing your trips or attractions, which are great. However, this question we got from a museum employee was particularly interesting because of the political and social backdrop that this museum is rooted in.

Hi Nicole,

I work in a museum that has a reputation for appealing only to the “old white guy” as a huge part of our museum is on the American Civil War. As times are evolving and a new generation is employed here, we want to rebuild bridges that were burned long ago and move past the “old white guy” perception. How do we move with the times and rebuild those bridges that were destroyed? I would love to market to the LGBTQ community as well as African Americans. What trends are you seeing that can help me attract them? How can we also appeal to a younger crowd (mid 20s)? What can I do for outreach?

Museum Staff

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Tourism Success Q&A: What can destinations and operators do to survive the low seasons?

Published by Nicole Kow on Jan 25, 2018

Here's our second edition of our Tourism Success Q&A. I'm excited for this becoming a regular feature on our blog and newsletter. Make sure you don't miss out on great tips and advice by signing up for our newsletter!


Hi Nicole,

I live and teach in Bend, Oregon, where we have a very big shoulder season. With 9 months of a shoulder season, I have challenged my students (I work in Oregon State University) to look at other areas in a similar situation. I'd love to hear your thoughts on this.


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14 reasons why tour and activity companies need an online booking system

Published by Lucy Fuggle on Jan 22, 2018

If you're like me, you're booking more and more of your day-to-day life online, from restaurants to doctors appointments. This is even more pronounced when we travel. For most of us, flights and hotels were the first aspects of travel we started booking online, whether directly through the provider website or via third-parties like

It has been these types of online actions that have got consumers used to being able to book online – and they find it frustrating when they can't do it. The truth is that tours and activities have taken longer to follow the rest of the travel industry. But now they're catching up. And that's important, because consumers are looking for tour and activity providers with direct online booking functionality.

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