Content is easy to think about.
Let me rephrase that. Content is really easy to think about.
And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.
It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something.