An in-depth comparison between TrekkSoft and Rezdy

Posted by Nicole Kow on Oct 17, 2017

Founded in 2011, Rezdy is a booking software for suppliers (tour operators, activity providers, rental companies) and agents (travel agents, resellers, OTAs). Based in Australia, the company was co-founded by CEO Simon Lenoir and CTO Hugo Sterin. Early this year, the company secured $1.8 million in funding to expand their operations into America.

Rezdy offers a fuss-free booking system with a comprehensive set of features for companies of all sizes, and pricing plans to match. They offer similar features to TrekkSoft, but lack advanced features like Business Intelligence that larger companies can benefit greatly from.

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6 Key opportunities to look for during your next trade show visit

Posted by Sara Napier Burkhard on Oct 16, 2017

The summer months are behind us and we're coming into one of our favorite times of the year – trade show season. From TTG to ITB, we're gearing up for the events that bring the whole world of travel together under one roof.

Trade shows are multifaceted because they allow you a chance to hear from leading experts, meet with potential partners, and even provide awareness about your business. With WTM London coming up, we look forward to figuring out how to make the most of the opportunities these events offer. 

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When does a commission based plan stop benefitting your tour or activity company

Posted by Nicole Kow on Oct 13, 2017

When looking for a booking software provider for your tour or activity business, pricing is usually one of the biggest factors that affects decision making. From commission based plans to monthly or annual subscriptions, there's a plan for companies of all sizes. 

With Pay As You Go or commission based plans, there will come a point in your business where it no longer makes sense to pay as you go. As your business grows, a 6% transaction fee on each booking you take in can significantly impact your bottom line. 

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Are you making these mistakes with your "Book Now" button?

Posted by Sara Napier Burkhard on Oct 12, 2017

It's funny how it seems so simple to create a well-functioning website, but actually taking the steps to put it into motion can be a huge task. There's so much to think about, so many details to look into. And while separate details might look great on their own, they can be quite messy as a whole. 

As a tour or activity provider, the main purpose of your website is to be a platform for customers to purchase their activities with you. For this reason, your website should not only be easy to navigate, finding the place to make the purchase should be obvious and completely hassle-free. That's why today, we're going to go over some mistakes that make your customer's booking process more complicated than it needs to be. 

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4 ways tour and activity operators can build their presence online with Google My Business

Posted by Nicole Kow on Oct 5, 2017

If Google was a directory for everything you needed you know about the world today, Google My Business would be the Yellow Pages of the internet age. It's an easy way for tour and activity businesses to get listed on an international, global, always accessible and always updated version of the Yellow Pages. 

Google My Business is another directory that all businesses should be listed on. It's part of Google's effort to improve their Local Search feature where users can search for businesses, attractions, restaurants and other services in a given location. 

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3 of the most important questions about SEO and keywords

Posted by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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5 tips to build a tour or activity operator website that converts more customers [FREE COURSE]

Posted by Nicole Kow on Sep 28, 2017

Building a website that drives bookings is key to ensuring the long-term growth of your company.

The more bookings you get directly on your website, the less you're paying to OTAs, partners, agents and resellers. It also means you're less dependent on 3rd parties, giving you more control over how you want to market and sell your trips. 

To strengthen your site and drive more bookings, follow these 5 tips. 

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How to build an effective tourism marketing funnel

Posted by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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Why charging your customers a booking fee hurts your business

Posted by Nicole Kow on Sep 27, 2017

Booking fees, transaction fees, resort fees, service fees and whatever else they're called, no one likes them. 

This is especially the case for "surprise" fees that pop up only at the end of the booking process, a practice commonly adopted by companies like Ticketmaster and Seatwave. 

A quick Google search on "How to avoid hidden travel booking fees" produces over 35 million articles that discuss the various hidden fees consumers regularly come across. (My favourite one is the "print at home fee" where Ticketmaster charges you a fee to print your own tickets in your own home.)

The thing to note here is that people, your customers, are going online to look for ways to avoid those fees. If they can't find a way to avoid it, they might avoid your services altogether. 

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15 FREE TOOLS that make it easy to supercharge your TrekkSoft website

Posted by Nicole Kow on Sep 22, 2017

Having a stellar website is key to attracting people to your site and having engaging content while they browse your site, read about your tours and book a trip with you. 

Beyond setting up your TrekkSoft site, you'll need to constantly work on it, tweak it and monitor it to constantly optimise your booking conversion rates.

Here are 15 free tools you can use to create engaging visuals, improve your content and supercharge your SEO. 

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