How to remain productive during high season

Published by Stephanie Kutschera on Jul 18, 2018 | 2 minute read

When we are busy, the time flies away, and it feels like our work is never finished. We start the day with a plan, but rarely complete those things we set out to do, which can become frustrating as deadlines begin to loom. 

During high season, the usual priorities shift as the high volume of customers and tours running today come first. This is completely understandable, but, if you only focus on the present, then you aren't proactive. We have to be planning for the months when we will need more business.

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How to use messaging apps to increase tour & activity bookings

Published by Anastasia Sviridenko on Jul 12, 2018 | 3 minute read

This is a guest blog written by Anastasia Sviridenko, content marketer at TextMagic.

We use our smartphones and other mobile devices a lot. An average user can spend anywhere from 2.5 hours to over 5 hours out of the day on their phone. That’s almost a third of the time a person is awake.

A majority of this time, as high as 90% is spent using mobile applications known as 'apps'. The most popular are messaging and social media apps such as Facebook Messenger, WeChat, WhatsApp, Kik and traditional SMS.

Messaging apps are increasingly becoming the fastest and most convenient way to reach potential customers. In 2018, businesses across many spaces, especially the tourism industry, should use these apps to communicate with their customers.  

 

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How to design and optimise your "Book Now" buttons to drive bookings

Published by Nicole Kow on Jul 11, 2018 | 6 minute read

As an established tour and activity operator with a large presence online, direct bookings via your website can be crucial to your business.  If you're spending time and energy driving traffic to your website, you also need to make sure your website is prepped and primed for bookings.

Here are some ways to optimise your site: You can improve your site's layout to help visitors quickly find what they need. You can improve your product pages and product descriptions to give site visitors a taste of the experiences you offer. You can add a few lines of code to your website to display great reviews from TripAdvisor or Facebook. You can even install an online booking system that displays real-time availabilities so that customers can book and pay you on the spot.

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Instagram travel pages that tour & activity operators should follow

Published by Stephanie Kutschera on Jul 10, 2018 | 7 minute read

In June 2018, Instagram announced that they had reached 1 billion active users. This figure is almost triple of those on Twitter, who in Q1 2018 reached 336 million, and 10 times the amount of Snapchat who currently have 100 million active users.

The social platform reported that there were 15 million active business profiles on Instagram in July 2017. By November of the same year, this figure had leaped to 25 million active accounts

According to TechCrunch, Instagram claims the majority of these accounts are owned by small businesses, and one in three say they have built their businesses using the platform. Vishal Shah, Director of Product for Instagram Business, added: "businesses that are natively born on Instagram often do the best on the platform." 

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Travel statistics to know about in 2018 and 2019

Published by Stephanie Kutschera on Jul 4, 2018 | 13 minute read

For tour & activity operators, it can be challenging to find out what the current travel statistics and insights are, without having to look at hundreds of articles across the web.

At TrekkSoft, we know how valuable travel statistics can be to our customers, so every six months we do all the research and collate our findings in one place.

Each December we release the highly anticipated annual travel trends report filled with survey results and expert opinion, and then in July we publish our travel statistics to know report which is an update of what has changed and what to expect in the year ahead. 

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Travel Trend: The buying power of Generation X

Published by Nicole Kow on Jun 28, 2018 | 2 minute read

Editor's note: This post is an excerpt from our Travel Trends Report 2018, written by Sara Burkhard. You can access the report now. 

Along with Generation Z, Generation X (those born between 1965-1980) is currently sharing the spot for the third-largest generation.

Notoriously overlooked, Gen Xers remain a demographic that has stayed out of the spotlight a fair amount. This could mean trouble for tour and activity providers who are looking to increase their revenue, as Gen Xers tend to have the most buying power and financial freedom of any generation right now.

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3 ways your website could be losing bookings

Published by Stephanie Kutschera on Jun 26, 2018 | 3 minute read

As an established tour operator you could have everything in place for success; from outstanding tours, a prominent location, partnerships with tourist offices, integration with online travel agents, plus strong customer feedback. But, you aren’t getting as many bookings through your website as you would like, or website visitors seem quite low.

Ideally, you want customers to come directly to your website so that you can offer the best service experience from start to finish, plus, you will also avoid paying hefty commission fees.

Here are 3 simple reasons why you could be losing bookings on your website:

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7 qualities every good tour guide needs

Published by Colm Hanratty on Jun 21, 2018 | 3 minute read

Being a tour guide is one of the most rewarding jobs in the world. You get to do for a living what others only get to do on vacation, you get to meet amazing people from all over the world and you get to marvel at some awe-inspiring sites on a daily basis. But that doesn’t mean to say it’s easy…

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If not on TripAdvisor, which alternative platforms should you collect reviews on?

Published by Nicole Kow on Jun 20, 2018 | 3 minute read

In the last few months, we've been hearing reports from tour and activity suppliers that TripAdvisor has quietly removed contact details from their company's listing and replaced it with a "Book now" button that leads to their Viator listing page. This step encourages customers to book from Viator, now know as TripAdvisor Experiences, rather than directly with suppliers. This change can cost suppliers a 20% to 30% in commission, a rather steep price to pay for a process suppliers have no control over.

In my own inbox, I have also received messages from TrekkSoft customers who have had their rankings changed over night for no clear reasons. When rankings fall from #1 to #5, it can dramatically affect a business' bottom line, especially for companies who rely heavily on their TripAdvisor reviews to bring in new bookings.

Clearly, TripAdvisor is tripping up its suppliers with no warnings or explanations and with no clear future direction, this uncertainty can be daunting.

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Two ways to easily collect payments from your customers

Published by Nicole Kow on Jun 14, 2018 | 2 minute read

With the advancements in travel technology, long gone are the days you have to call a customer to ask for their credit card details or have them send it to you via email. Today, we have much safer, much more secure methods for customers to pay for your services.

For suppliers who accept payments online, have you ever wondered if it was possible to apply different payment plans to your tours and activities?

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