With the high season just around the corner, it may seem like the right time to stop promotion and rely on the influx of impending tourism. In reality, it is more vital than ever to make your tours and activities stand out from the competition to achieve the best possible results.
Phocuswright’s travel research states 'the tours and activities market is estimated to reach $183 Billion by 2020.' This figure is led by higher tourism and more competitors in the marketplace.
Another Phocuswright study of the U.S. Consumer confirmed that '80% of U.S. travelers participated in some type of tour, activity, event or ticketed attraction of their last trip.' That’s a big statistic if you consider that out of every 5 travelers, 4 are potential customers for your business.