10 mistakes to avoid when marketing on Facebook

Posted by Colm Hanratty on Feb 21, 2017

We all know by now that Facebook is a powerful tool when it comes to marketing your tours and activities. It’s great for driving engagement and it ’s effective when it comes to running contests. If you’ve already dabbled in Facebook advertising you’ll know how powerful its targeting is.
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Tour and activity operators who are getting their websites right

Posted by Nicole Kow on Feb 20, 2017

Having a website is crucial for any business these days, it's the new storefront. For tour and activity companies around the world, this couldn't ring any truer.

If you're hoping to attract customers from around the world, the internet is the best place to set-up-shop and market your services. It gives you the platform you need to grow an audience and generate a steady stream of bookings.

I previously wrote about the basics to building a great tour and activity operator website and decided to follow it up with 5 examples of tour and activity operators who are simply getting it right.

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How to create a marketing plan for tour and activity operators

Posted by Nicole Kow on Feb 16, 2017

With the high season a few months away, what are you doing to maximise bookings this season? One way you can drive bookings is to run a marketing campaign. Find new customers and get in touch with old ones to let them know what tours and activities you'll be running this season. 

To plan your next marketing campaign, answer these seven questions.

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How to make the most of your booking engine

Posted by Nicole Kow on Feb 15, 2017

Do you already have a booking engine that takes care of all your online bookings? If so, how can you make the most out of this tool to create a bigger impact in your business?

An online booking software can play a vital role in growing your business if you know how to leverage on this powerful tool.

Here are a few ideas.

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Why responsible tourism is the future of tourism

Posted by Fanny Lincoln on Feb 15, 2017

Editor's note:  This is a guest post from Fanny Lincoln, founder and author of The GreenPick, a 100% green travel blog on sustainable tourism. 

It is interesting that despite increased security concerns, tourism continues to grow in some regions. What more, there seems to be a boom in some regions. And as we all know every boom is a two-sided coin which comes with its rewards but also challenges.

How serious are those challenges? Serious enough for countries to openly speak about this growing concern and the media to talk about how countries are unable to cope with the sudden and uncontrollable growth from international tourists.

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How viral videos can help DMOs to create opportunities

Posted by Sara Napier Burkhard on Feb 14, 2017

By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.

The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.

But how did it all get started? And more importantly, how might a DMO benefit from something like this?

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Our Spotlight interview with TripAdvisor on the democratisation of tourism

Posted by Lucy Fuggle on Feb 10, 2017

This Spotlight interview has been translated from the original Spanish by María Eugenia Coppola.

Every month, 390 million users log on to TripAdvisor all over the world. Can you visualise how big that community is? It's more than eight times the total population of Spain or Argentina! Without a doubt, the platform offers something that consumers are looking for.

But what value does TripAdvisor offer companies in the tourism sector? How can you improve the positioning of your business? How much time should you devote to the platform? Discover the answers to these questions and more in this interview with Blanca Zayas, Associate Director of Communications for TripAdvisor Spain and Brazil.

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5 unexpected travel trends we're noticing in 2017

Posted by M. Giulia Biagiotti on Feb 10, 2017

Customers always find a way to surprise tour and activity providers with their consumer behavior and suggestions of how to better meet their travel needs. But what surprises will 2017 see for the tourism industry? And which travel trends should we keep an eye on?

Here's our round-up of some of the most interesting and unexpected travel trends for this year. Some are mentioned in our popular Travel Trends Report 2017, while others are based on interesting research from Booking.com, Euromonitor International, and WTM London 2016. We're confident that all of the insights will help you to get ahead and stay ahead.

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12 tips for tour and activity operators to reach new markets

Posted by Nicole Kow on Feb 9, 2017

So you've been in the business for a few years now. Your annual revenue is growing at a steady rate, you have a consistent stream of customers, your staff and your guides are doing a good job and you'd like to take the next step.

You're thinking of attracting new customer segments to expand your business.

They might be customers from a different country or of a different demographic, it doesn't matter. If you believe that you've got the right product to satisfy this new segment, I think it's worth a shot.

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Why should you be at events like ITB?

Posted by Sara Napier Burkhard on Feb 8, 2017

We know, the travel industry is saturated with networking events, trade shows, and conferences of all kinds. It can be hard to know which events are worth your company's time and which ones you could simply pass on.

But events like ITB are a cut above the rest. ITB Berlin is an annual trade show that has become a well-established leader in the travel industry. Representing 187 countries and 5 continents, it kicks off in just one month.

Here at TrekkSoft, our team is getting ready to attend this important annual event, but will you be there? Here are some reasons we never want to miss this event. 

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