If not on TripAdvisor, where else should you focus on building customer reviews?

Published by Nicole Kow on Jun 20, 2018

In the last few months, we've been hearing reports from tour and activity suppliers that TripAdvisor has quietly removed contact details from their company's listing and replaced it with a "Book now" button that leads to their Viator listing page. This step encourages customers to book from Viator, now know as TripAdvisor Experiences, rather than directly with suppliers. This change can cost suppliers a 20% to 30% in commission, a rather steep price to pay for a process suppliers have no control over.

In my own inbox, I have also received messages from TrekkSoft customers who have had their rankings changed over night for no clear reasons. When rankings fall from #1 to #5, it can dramatically affect a business' bottom line, especially for companies who rely heavily on their TripAdvisor reviews to bring in new bookings.

Clearly, TripAdvisor is tripping up its suppliers with no warnings or explanations and with no clear future direction, this uncertainty can be daunting.

Read More

A comparison of Online Travel Agents (OTAs) by market share

Published by Stephanie Kutschera on Jun 18, 2018

Editor's note: this post is an excerpt from The Large Marketplace Comparison Guide which you can read now.

Online Travel Agents (OTAs) act as online marketplaces where tour and activity suppliers from all over the world can list their services. OTAs then spend a lot of time and money aggregating services from all over the world and marketing their inventory to a global customer base.

These marketplaces are large, huge in fact. They are established online and partner with top players in the industry, getting your products in front of a broader audience. This can be difficult for companies who want to stand out from the competition, as to get on the "Recommended" list can be tough. On the other hand, large marketplaces are susceptible to more regional competition as well as more curated, niche marketplaces.

Read More

Two ways to easily collect payments from your customers

Published by Nicole Kow on Jun 14, 2018

With the advancements in travel technology, long gone are the days you have to call a customer to ask for their credit card details or have them send it to you via email. Today, we have much safer, much more secure methods for customers to pay for your services.

For suppliers who accept payments online, have you ever wondered if it was possible to apply different payment plans to your tours and activities?

Read More

8 must-have gadgets for a busy tour guide

Published by Stephanie Kutschera on Jun 12, 2018

If you are a tour guide, then you are most likely one very busy person. Your days will be full of meeting new people, keeping said people as safe as possible, and providing an incredible, memorable experience over and over again. It’s one of the most rewarding jobs in the world, but it's also very demanding, especially during the high season.

In every part of our lives, gadgets are continually being developed to make things that little bit easier. For tour guides, it's no different, and to make your life even easier, I have researched and whittled down the must-have gadgets for you. 

Here are 8 gadgets that every busy tour guide should have:

Read More

Chinese Travel Trends: Expectations of a maturing market

Published by Stephanie Kutschera on Jun 4, 2018

Editor's note: this post is an excerpt from our Travel Trends Report 2018 which you can access now.

From 2017 to 2022, Euromonitor International predicts continued growth of 8.4% in the number of Chinese outbound travelers, reaching a whopping 128 million outbound trips by 2022. With a growing middle class, researchers also expect China to be one of the largest contributors to the tourism sector in the coming years.

2018 will be the EU-China Tourism Year where the European Commission and the European Tourism Commission will work closely with China National Tourism Administration to promote European destinations to Chinese travelers.

This partnership will strengthen ties between Europe and China (a smart move considering South Korea’s sharp decline in Chinese visitors when the Chinese government imposed a travel ban on the country due to political tensions), and aims to make it easier for Chinese travelers to explore Europe by increasing the number of connecting flights and improving visa application processes.

Read More

LGBTQ Tourism: Travel trends and opportunities 2018

Published by Stephanie Kutschera on May 29, 2018

Editor's note: This post is an excerpt from our Travel Trends Report 2018, written by Lucy Fuggle. You can access the report now. 

Lesbian, gay, bisexual, transgender and queer (LGBTQ) tourism has experienced a significant increase in recent years, and we can only foresee more growth. Why? It makes social and financial sense.

Up to 7% of adults are estimated to identify as LGBTQ. And as the Second Global Report on LGBTQ Tourism by UNWTO and IGLTA explains, the LGBTQ segment is recognized to travel more often and demonstrate higher-than-average patterns of spending.

Read More

SEO IN 2018: Everything tour and activity operators need to know to drive website traffic

Published by Nicole Kow on May 28, 2018

Last month, we hosted a webinar all about SEO in 2018. The webinar was delivered by Marcelo, our in-house SEO expert who deals with spreadsheets and Google Analytics all day. He also has extensive experience in the area, having previously worked with brands like HSBC and Volvo.

It was our largest webinar to date, with over 600 signups. It was a great session and I thought it would be great to share some insights from the session.

Read More

We've added Tiqets and Civitatis to our Channel Manager!

Published by Nicole Kow on May 28, 2018

We're excited to announce two new marketplaces that have been added to TrekkSoft's Channel Manager - Tiqets and Civitatis.

Tiqets is the leading provider for tickets to top attractions, events, tours and activities while Civitatis is the largest online travel marketplace for the Spanish speaking market. 

For those unfamiliar with these marketplaces, here's a snapshot of each one and what your listing could look like on their platforms.

Read More

5 examples of how to stand out from your competition

Published by Stephanie Kutschera on May 24, 2018

With the high season just around the corner, it may seem like the right time to stop promotion and rely on the influx of impending tourism. In reality, it is more vital than ever to make your tours and activities stand out from the competition to achieve the best possible results.

Phocuswright’s travel research states 'the tours and activities market is estimated to reach $183 Billion by 2020.' This figure is led by higher tourism and more competitors in the marketplace. 

Another Phocuswright study of the U.S. Consumer confirmed that '80% of U.S. travelers participated in some type of tour, activity, event or ticketed attraction of their last trip.' That’s a big statistic if you consider that out of every 5 travelers, 4 are potential customers for your business.

Read More

Leading industry player in travel tech continues expansion with Digital Ticketing Systems

Published by Stephanie Kutschera on May 18, 2018

We are delighted to share that UK-based Digital Ticketing Systems, DigiTickets are now part of the TrekkSoft Group.

Digital Ticketing Systems Ltd (DigiTickets) started in 2010 and specialises in ticketing, EPOS and membership solutions to leisure attractions and events, based primarily in the UK and Ireland. The company supplies solutions to more than 400 clients including Cadbury World, Dublin Zoo, Design Museum and the National Marine Aquarium.

Read More

The ultimate booking solution for you

If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

Get a Demo