With Christmas only 23 days away and Europe sprinkled in snow, everyone is getting into the Christmas mood. For companies, this is a great time to show-off a more personal side of your business, drive online engagement and market the life out of your tourism products.
Delivering excellent customer experience should be the top priority of your company. As a tour and activity operator, you need to consistently provide exceptional travel experiences to your customers to a) turn them into your brand ambassadors and b) keep them coming back for more.
However, according to McKinsey, "it takes patience and guts to train an organisation to see the world through the customer’s eyes and to redesign functions to create value in a customer-centric way. The management task begins with considering the customer—not the organisation—at the centre of the exercise."
Here's what tour and activity companies can do to put travellers back at the centre of their businesses.
In recent years, there's been a growing interest in short-stay trips. Also known as "city breaks", these trips last between 2-5 days and are favored as more people are opting to travel to shorter distances, for shorter amounts of time. So how can tour and activity providers benefit from this shift in travel?
With 2017 just around the corner, it's time for every tour and activity company to be thinking about how they're going to kick-start the year in the best way possible. Keep reading for a rundown of the most important travel trends for 2017, all you need to know about preparing your distribution channels, and a few productivity tips too!
Ask anybody in the travel industry what’s unique about their offering and most will refer to the quality of their product, be it a hotel or a tour, or the destination. Both answers would be completely right in their own right, as both are referring back to their product. But there’s another product that makes your tour and/or activity unique – your team.
Low season is an inevitable reality for all businesses, but it's especially pronounced for tour and activity operators. Whether you only operate for high season or your doors are open all year 'round, you can make the most out of the off season with a good strategy in place.
In this post, I hope to share some insights about how the lower traffic months can become your most useful.
Warning: You're losing money when you don't have a competitive strategy to guide your day-to-day business operations.
Whether you're a small one-man business or a larger 30-person team, without a solid plan that highlights how you intend to compete in your market, you'll find yourself wasting precious time and money on systems and processes that do not add value to your end-products and services.
In this article, I hope to help you get the foundations of your business right with clear goals and strategies using the following tools and frameworks.
The DestinationNext Report (Phase I) – a strategic road map for the next generation of global destination marketing – includes sixty-four trends which respondents identified as having "major impacts on their DMOs". Two of which are directly related to brand identity, one in terms of influencing travel decisions and the other in meeting planner perceptions.
Today, brand identity continues to be tightly tied to social media, user-generated content and, in particular, Instagram. Instagram is one of the best marketing tools available to define and consolidate brand identity as a destination, and the DMOs with well-thought out strategies and persistence are the ones standing out.
Black Friday has quickly become one of the most well-known promotion terms across a variety of industries. The day historically marks the beginning of the holiday shopping season, serving customers and businesses alike.
While it's been a November tradition in the U.S. for some time, it's officially solidified as an international trend in recent years. So, how can a promotion like this benefit your business?