Pro tips: How to network at a conference

Posted by Olan O'Sullivan on Oct 19, 2016

Editor's note: With WTM 2016 just a few weeks away, we'd thought it'd be great to share some networking tips from Olan O'Sullivan, our VP of Marketing and seasoned conference attendee. These tips were previously published in our Marketing 102 ebook. 

Deciding to attend a travel conference can be a big decision. They're expensive, they take you away from the office and you might not be sure if you're big enough to even consider it.

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How to stay on top of your customer service with social media

Posted by Colm Hanratty on Oct 18, 2016

Social media is an extremely powerful way to market your business. Whether it’s joining a fast-paced Twitter chat, sharing an awe-inspiring photo to Instagram or streaming live video on Facebook, channels such as Facebook, Twitter and Instagram are great ways for us to reach a wider audience.

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Share your expertise, be a part of our 2017 trends report

Posted by Nicole Kow on Oct 13, 2016

This year, our top blog post was the 2016 travel trends, followed by the 2016 trends report. We had thousands of tourism professionals downloading it and reading what we had to say. It was incredibly exciting and we were happy to bring value to you and your business. 

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10 tips for tourism professionals attending World Travel Market 2016

Posted by Colm Hanratty on Oct 11, 2016

From 7 - 9 November 2016, more than 50,000 travel industry professionals will descend upon ExCeL London for World Travel Market – the leading global event in the travel industry. Many of those who attend are from the tour and activity sector, so if you’re looking to grow and develop your business it’s an event you should consider attending.

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Street art trend: 4 ways street art can benefit your tours

Posted by Sara Napier Burkhard on Oct 11, 2016

For years, artists have been taking to cityscapes to use them as the ultimate canvas. Displaying ideas on the sides of neighborhood shops, brick walls and even train cars.

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How much commission should you pay for distribution?

Posted by Nicole Kow on Oct 6, 2016

To get your tours or activities booked, you need to grow your distribution strategy to get your services in front of the right people. This usually involves working with a reseller who relies on a commission to keep their business going. But deciding on the amount of commission to pay a reseller can be tricky and calculating it can be confusing. 

Here's our guide to help you set the right commission rate with your resellers.

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5 mistakes you can easily avoid in your tourism company

Posted by Lucy Fuggle on Sep 30, 2016

This article has been adapted from the original Spanish published by María Eugenia Coppola.

First things first... yes, to err is human. If there's someone in the world who never makes mistakes, it's probably unlikely that they live a very rich life. Saying that, there's nothing wrong with learning from the mistakes of others to avoid doing the same.

For this reason, we wanted to share some of the common mistakes that we've noticed are frequently made by tourism companies. Here goes...


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The state of social media: four trends and updates to know about [September 2016]

Posted by Colm Hanratty on Sep 29, 2016

I love working in digital marketing, and more specifically social media, for many reasons. It allows me to keep in touch with people and friends I don’t see too often and it’s always a great source of information. But most of all, I love how it’s constantly changing.

The last few weeks have busy ones in the worlds of Facebook, Twitter and Instagram due to these updates.

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Growing company, changing distribution strategy: what stage are you at?

Posted by Lucy Fuggle on Sep 28, 2016

When it comes to creating a distribution strategy, it isn't a case of setting it up and forgetting about it. In fact, as your company grows and changes, your tour and activity distribution strategy should be constantly evolving too.

Here's an insight into distribution for different stages of your business, whether you're just starting out as a tour and activity company, you're growing fast, or you're a DMO looking to drive tourism to your destination.

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Spotlight on Segway City Tours Belgium, the largest segway company in the country

Posted by Nicole Kow on Sep 23, 2016

Founded by three partners Christophe Tassenon, Wim Lefebre and Erny Van de Woestyne who met at a networking event, Segway City Tours Belgium is the largest segway tour operator in Belgium. For this article, I interviewed one of the co-founders, Christophe, who tells me about his experience prior to starting the company, the business itself and what it's like to run a tour business in the 21st century. 

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