Every year, Europe's travel industry giants gather together for 4 days to share trade secrets on the main stage, and to swap insider gossip over beers and coffee. In my head, it's like the Avengers of the travel industry meeting up to discuss what the $7.6 trillion industry will look like in terms of travel experiences, nights spent in hotels and hostels, train rides, plane rides, cruises and more. The discussions and meetings and partnerships struck here will impact how Europe and the rest of the world travel and consume travel services.
For you and me, it'll determine what we see on out Instagram and Facebook feeds for the next 12 months.
So what are some interesting discussions, workshops and exhibits you absolutely cannot miss if you're in town?