Mar 8, 2021
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Distribution tips: Pros and cons of working with OTAs for distribution
To get tours and activities to market, 21st century tour and activity operators need some seriously savvy marketing strategies to capture the attention of local and international travellers alike. This is where online travel agents (OTAs) can step in.
When we think of OTAs, we tend to think of industry giants like Viator, GetYourGuide, Trip.com and Klook. However, there are a lot of smaller and more niche sites that offer operators more targeted penetration into specific customer segments based on consumers' demographics or lifestyles.
