Italian destination company uses TrekkSoft to drive sales and grow the destination
0%
Improvement
Team Collaboration
0%
Reduction
Booking Operations
0%
Issues
Bye Overbookings
0%
Conversion
Direct Booking Growth
Meet Bologna Welcome
Bologna Welcome is the destination management company (DMC) for Bologna, the capital of Emilia-Romagna in Northern Italy. They promote Bologna to local and international visitors, and are responsible for developing and managing tourist services. They use TrekkSoft to grow the destination by connecting suppliers to tourist information points, the destination’s official website and strategic third party sales channels.
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Tourism in the metropolitan area of Bologna is growing strongly. There is an urgent need for tools that allow visitors to purchase their experiences seamlessly and fast
Manager Bologna Welcome
Co-founder, Visit Meteora
Challenge
In 2017, Bologna Welcome had a disconnected supplier network, causing a lot of friction for the DMC to resell this inventory to a larger audience.
Suppliers lacked a standardized booking system, hindering their ability to share inventory effectively, resulting in missed sales opportunities, particularly in popular locations. Bologna Welcome aimed to address this by enhancing their online presence to showcase all available experiences on their website.
Solution
TrekkSoft provided Bologna Welcome with tools to connect suppliers to resellers at important tourist information points They also resold products on the destination’s official website and strategically selected OTAs.
This is how they connected with suppliers in the destination:
- Managed Merchant accounts offer operators a basic setup to get their tour schedules and prices available for booking through a main account.
- Partner Network connects operators with other TrekkSoft users to cross-sell services.
- Channel Manager connects the DMC to third party resellers and OTAs, offering greater distribution for the destination and its suppliers.
- Booking Widget was added to Bologna Welcome’s website so customers can book and pay for multiple products in one go.
- Point-of-Sales desk and mobile app is used at tourist information points to sell experiences quickly and seamlessly.
Results
Today, Bologna Welcome have added almost 40 tours, activities and museum tickets to their website including the Lamborghini and Ducati museums and factories. They resell these experiences at 5 tourist points in Bologna, making up 48% of in-destination bookings.
Bologna Welcome applied TrekkSoft’s technology in unique ways to connect suppliers in the destination to one platform, bringing the entire destination closer to the visitors they hope to welcome.
0%
Improvement
Team Collaboration
0%
Reduction
Booking Operations
0%
Issues
Bye Overbookings
0%
Conversion
Direct Booking Growth
