We live in the age of information. This not only changes behaviour, but also how businesses should perceive customers.
Thanks to the Google Effect, the tendency to forget information that can be found readily online by using Internet search engines, we’re delegating a share of our memories and knowledge to the cloud. Therefore, to have an effective SEO strategy, we need to understand how to form deep connections with our customers by understanding their feelings, needs and desires.
TrekkSoft's webinars and resources feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed.