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Hosted by Nicole Kow, Content and Product Marketer at TrekkSoft

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This course was recorded on Thursday, 30th November 2017.

From who?
For who?

For tour and activity operators

About the course

From your website to your social media messages to the descriptions of your tours or activities on TripAdvisor, writing and creating content has become an integral part of any business. Like it or not, what you write about your services is as important as the experience itself. Join this interactive webinar where we'll deep dive into what it takes to create killer content that compels casual browsers to become booked customers. 

What we'll cover

  • How to write great content for your website 
  • How to create compelling trip descriptions for your ideal customer
  • Why you should (or shouldn't) start a blog
  • The basics to blogging
  • Basic SEO tips to make sure your content is found online
  • Your questions about writing or content in general
  • and more...

About the speaker


Nicole Kow is part of TrekkSoft's marketing team, focusing on creating content that enhances the TrekkSoft experience. Since starting with TrekkSoft two years ago, she has written more than 160 blog articles, authored two ebooks, created an email course and more. In her free time, she runs a travel blog and is a contributor to Wait A Minute Now, a content site for young women.

She graduated from the University of Exeter with a degree in Psychology, Marketing and Management, and dreams of going to Brazil or Chile next year (it's a tough decision!)

TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed. 

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